– Doug Hannah, Senior Director of Content, Family Radio

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– Dennis Hutchinson, Program Director, The Source/Northern Christian Radio

The post CMB Industry Shout-out – Adam Biddell first appeared on CMB.

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Since joining Pillar Media in 2020, Stockman has guided programming initiatives that strengthened the organization’s mission of encouraging people into a growing relationship with Jesus through media.

“Matt’s leadership and expertise have made a lasting impact on our organization,” Executive Director Art Garza said. “While we never enjoy losing great talent, we’ve long known this entrepreneurial path was something he felt called toward. We’re grateful for his contributions and excited for his new consulting venture. Matt will always be part of our family, and we know this won’t be the last chapter we share together.”

Stockman is stepping away to focus full-time on expanding his consulting work serving nonprofit and Christian radio organizations nationwide.

“I’ve loved every moment of my time with Pillar Media,” Stockman said. “At every level, this team has been an absolute dream to work with, and I thank God for the privilege it has been to serve alongside each of them. I believe God has opened the door for this next chapter, and I look forward to using my experience and gifts to help other organizations make an impact for the Kingdom.”

Pillar Media will begin a search for its next chief programming officer. In the meantime, the organization remains focused on delivering encouraging, Christ-centered media that serves communities across five local markets, reaching over 1 million people a week.

To learn more about the opportunity and apply, visit pillarmedia.com.

The post Pillar Media Announces Leadership Transition as Chief Programming Officer Matt Stockman Pursues New Opportunity first appeared on CMB.

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As Hispanic communities continue to grow throughout the U.S., ministries are recognizing new opportunities to serve listeners through faith-filled, culturally relevant programming. 

By the Numbers:

• 1,300+ U.S. radio stations air some type of Spanish Christian content
• Hispanic Americans make up nearly 20% of the U.S. population
• 72% of Spanish-language media consumers regularly listen to radio
• One of the fastest-growing presences in major and emerging markets

Ministries like Fuzión, Inspiracom, Kinship Radio Español, La Z, MyBridge Español, Radio Luz, Radio Nueva Vida, Tu Familia Network, Vida Unida, and many more are faithfully serving their communities while helping shape the future of Spanish Christian radio. Through local outreach, music, teaching, and community engagement, these ministries are creating spaces where listeners can find hope and grow in their faith.

And the momentum continues to build.

More ministries are exploring how to launch Spanish-language platforms, strengthen existing stations, and better serve Hispanic audiences in their local communities. That’s one reason we’re excited to continue the conversation at Momentum later this month.

Whether you’re already serving in Spanish Christian radio or beginning to explore what a Spanish-language ministry platform could look like, Momentum is designed to create space for ministry leaders to learn from one another, share ideas, and discover practical next steps together.

Sessions will include conversations around:

• Building a Spanish CCM station
• Learning from established ministries
• Serving Hispanic communities effectively
• Exploring opportunities for future growth

We’d love for you to join us at Momentum. Registration closes this Friday, May 15.

The post Celebrating Spanish Christian Radio first appeared on CMB.

The post Celebrating Spanish Christian Radio appeared first on CMB.

What is the best question you’ve been asked in a radio interview? What’s the worst question?

• Artist 1: Best: David A Dein once asked about a specific lyric in one of my songs. It made me feel so cared for, and I had a great story to tell about it too! Worst: “So, do you think you’ve peaked in your career?”
• Artist 2: Best: Sarah Taylor once asked me about something from my childhood, it wasn’t even in my bio, She had CALLED people at the label to get special stuff to ask me. It made that interview so much fun. Worst: “So, what do you wanna talk about today?” I felt like I was interrupting their day and wasting their time. 
• Artist 3: Best: Oooh, I can’t think of a specific question off the top of my head – but my favorite questions are thoughtful and specific. There was a wonderful interviewer years ago that would really do their research and find out personal things about us and that was always really fun bc of the intentionality behind it. We appreciate that effort quite a bit. Worst: What does your band name mean?  lol (& every night of tour). Or any other generic question we get every day. 

What makes you feel valued when you go to a station visit? What makes you feel devalued?

• Artist 1: Valued: I love being taken around to meet the staff. Everyone coming out of their offices for a moment and getting to look in their eyes. It’s fun to meet everybody. Devalued: It’s not always fun to be rushed in like cattle and rushed out. I know everyone’s busy, it’s rare, but there’s a station or 2 that felt more cold than a visit with a lawyer.  
• Artist 2: Valued: Anything that shows planning. To be thought of ahead of time makes me feel valued. Devalued: It’s somewhat hurtful when a meeting has been set for sometime and for whatever reason they haven’t even listened to the song I’m there for. I get in my head and in my feelings when that happens. “They’re probably right, I’m not even worth 3 minutes of their time” the voices in my head say. 
• Artist 3: Valued: Intentionality conversation, seeing and greeting all those behind the scenes that we don’t get to see as often, catching up with everyone on a personal level. It’s also always really nice when they know the song we are promoting, haha!  Really, it’s just the best to genuinely connect with people over our shared passions of Jesus and music. Devalued:  No interview, not knowing the songs, not well prepped for interviews. PD’s not coming out of their offices. (Lol – it’s happened  ) It’s rare though! 

What has been the most meaningful or memorable thing to happen during any radio related activity?

• Artist 1: A kid that won a special meet and greet through the station passed out 30 seconds into the meeting. We later came to find out the kid had medical issues that this happened somewhat regularly… but I’ll never forget it!
• Artist 2: I love being part of memorable moments in people’s lives. A station once worked it out with a couple of their super fan listeners that I got to be part of a couple’s proposal. I had the MOST fun. 
• Artist 3: I think hearing the stories from local listeners about how songs have impacted their lives. It’s never lost on me what an incredible privilege it is to be able to do what we do and I’m so humbled that God continues to use all of us for this work. 

The post What Artists Wish Programmers Knew first appeared on CMB.

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– Emily Thevarajoo, Digital Content Director, KCBI

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Prefer to read? Here’s a summary:

A recent Yahoo Finance headline said it all — “Streaming Faith: How Cedarville Alumni Are Expanding Christian Radio Reach.” It’s a reminder of just how much momentum this industry is carrying right now. Cedarville alumni are making their mark through outlets like Caleb, the River, Air One, and Way FM, and it’s exciting to see the next generation of media leaders already making such a significant impact.

And there is truly a lot to celebrate. Stations like KLRC in Fayetteville, K-LOVE’s KLTY in Dallas, and 104.9 in Spokane are all hitting number one. Artists are experiencing major life moments — Ben Fuller is engaged, Emerson Day is pregnant, and Peter Burton landed his first number one! On a more personal note, many in the community have been praying for David Leonard’s daughter River, and seeing her home and healthy after her heart issues is a beautiful reminder of the power of prayer.

The excitement doesn’t stop there — the data backs it all up. According to the mainstream Jacobs Media Techsurvey, personalities continue to outpace music as the primary reason people tune in. And Christian radio’s net promoter score sits at an incredible 82, with the next closest format, public radio, coming in at 70. People don’t just support what you do — they love it. Christian radio isn’t just the fourth largest format, it’s the fastest growing, and there has never been a better time to be part of it!

The post CMB Update – April 2026 first appeared on CMB.

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– Craig Vinson, Instructor & General Manager of Resound Radio, Cedarville University

The post CMB Industry Shout-out – Steve Shore first appeared on CMB.

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Jerry Woods, Director of Marketing & Morning Show Host, WGTS 91.9
“One of the most powerful things we get to do is point the spotlight at big needs and ask our audience to help meet those needs. In 2025, when the government shut down, many people in the Washington, DC, region didn’t get paid for more than a month. We had people with six-figure salaries who hadn’t been paid in six weeks and were having problems putting food on the table. WGTS listeners stepped up and donated over 20,000 pounds of food, and Convoy of Hope gave another 50,000 pounds, and together we were able to feed thousands of people in our community.”

TJ Jackson, Community Engagement Director, Life 88.5
“One in seven families in Kansas City experiences food insecurity and may not know where their next meal will come from. During the eight Tuesdays leading up to Thanksgiving, Life 88.5 hosted eight Terrific Tuesday food drop-off locations across the listening area, encouraging listeners to care intentionally for their neighbors. Listeners responded by providing a record 10+ tons of food (20,096 pounds) throughout Terrific Tuesday. All food remained in the communities where it was collected, strengthening neighborhood food networks.”

Jennifer Bailey, VP of Marketing & Community Connections, Encouragement Media Group
“While larger cities often get most of the attention, we made a deliberate effort this summer to show up in smaller communities across our listening area. Through consistent on-air promotion, we invited listeners to meet us in their towns, with each stop also featured online so people could easily see when we’d be nearby. Partnering with local coffee shops, our promotions team and on-air personalities created space for prayer, conversation, and genuine connection over a cup of coffee. The response was incredibly encouraging – we even marked each stop on a large office map to visualize the reach. Because of that strong engagement, Small Town Summer Stops is becoming an annual outreach, with plans to expand through a Summer Stop Tour T-shirt and listener voting to help choose our next destinations.”

Haley Radeka, Director of Brand & Marketing, The JOY FM
“Miracle on Your Street was a promotion new to The JOY FM in 2025.  We had over 6500 entries, thousands of real families and individuals who responded to the opportunity to have their rent or mortgage paid for 3 months in 2026. The winners included a single mom of twins, a dad supporting his wife through cancer and job loss, a sister raising her nephews, a widow and soon-to-be grandma, and a single mom recently out of a tumultuous relationship. With support from a local credit union, The JOY FM awarded 5 families across our 5 states, totaling more than $30,000. The best part, though, was that we got to step into the lives of everyday listeners, share their stories, and be the answer to prayers for provision that have been prayed for a long time. Our hope is to expand this promotion in the future and share more stories with our listening community.”

Marina Rojas, Promotions & Marketing Director, Spirit Radio
“We worked with our local Minor League Baseball team to co-host Sunday Family Fun-days. We promoted all the Sunday games, and were given 200 tickets a game to donate to local youth groups and churches. It was a great way to connect with the local church and provide an experience for smaller congregations that wouldn’t normally be able to have a group outing like that. The ballpark saw a spike in attendance on a day they usually do not, our local churches got a free experience, and we got brand exposure on a larger scale.”

Inspired by these stories? Noise Makers Vol. II is packed with creative ideas from across Christian radio to help you bring moments like these to life in your own community.

The post Making Moments Matter: CMB Promotions Day first appeared on CMB.

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– Joe Pitt, National Music Director, Moody Radio

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