People Are Hurting & Searching For Hope

When people are facing loneliness or anxiety, they can sometimes feel like God has abandoned them or that He doesn’t exist. Christian radio has served as an excellent medium for listeners to find hope over the airwaves. With more people working remotely and using delivery services that cause them to be in their car less, how can Christian radio continue to connect with hurting people when the radio is off? The answer is digital.

Digital: It’s More Than Vanity Metrics

The first step for Christian radio to serve people on digital is to acknowledge that what you do on digital has to be more than digital…meaning that your approach cannot be about chasing vanity metrics. Vanity numbers do not serve the people who are hurting…they serve your ego. Higher numbers on digital do not account for changing more lives, necessarily. They can contribute to how many people see your post, which is important but not at the risk of losing your message or building the wrong audience.

If your Christian radio station is chasing vanity metrics, stop it. Focus on serving people by looking at how you can use these digital platforms to guide them. I’m a huge fan of Donald Miller, who says a guide is someone who helps you find the way. That sounds a lot like us in the Christian radio industry, when we’re at our best. We should aim to guide hurting people to the Way. But if our primary focus is how many likes, shares, or views we get, that’s not serving people, and it certainly isn’t guiding them to God, who can do a lot more for them than we ever could.

Our mission at Killer Bee Marketing is to “Transform the way you do digital by making digital personal.” When you lose focus of your mission on these digital platforms, you’re no longer making digital personal, which doesn’t transform lives.

When you add value to someone’s life, they will tell more people about you. Just look at how Jesus walked. He met people where they were, met their needs, and showed them how much God loves them right where they are. In return, people told people in their lives about Jesus. They became the guides pointing people towards Jesus.

It is my prayer for every Christian radio station out there to be guided by their leadership to serve the hurting people in their community and not get caught up in chasing those vanity metrics. Come up with a strategy to connect with people where they are and begin nurturing a relationship. Serve first and see what God does.

3 Ways To Serve People On Digital

1. Serve your audience

Remember that what you do on digital isn’t about your radio station. It’s about your audience. Do some research to discover what issues people are searching for on Google, then connect with them where they are, and serve them.

Here’s an example. Let’s say your station’s goal is to provide joy to people. Ask yourself, who needs joy? Angry people. You could do some relative topic research to get a better idea of what people are searching for on Google and create a topic campaign to help these people find joy on digital. After pulling a brief report, we found 25 relevant topics people are searching for online. Here are two of those topics.

• Why anger is bad for your health.
• Where anger comes from.

Both topics came back with low competition and an average of 40-70 searches per month. That might appear to be a low number, but don’t get caught up on that. If you aim for too high of search traffic, you risk getting lost in all the higher-rated content on the internet.

You can now create a content marketing plan that serves people. You could also get more in-depth input about the issues that individuals in your area are facing by liaising with the local churches or police authorities. If you can position yourself as a resource for help and hope, they might even become guides who lead people to your station, allowing you to continue to guide more people to Jesus. 

2. Build Community

Facebook groups are a great way to serve people and build a community. You don’t have to post every day either! Let your community do the talking. Allow your group members the opportunity to build relationships where they can connect and share stories and connect with Christians who are experiencing or have experienced similar situations. By doing this, not only are you serving people but building meaningful relationships that bring people together and help them realize they’re not alone.

3. Be present

Being present is an important component of serving people. People are typically uninterested in speaking with someone who never listens. If someone asks a question or leaves a comment, respond with an encouraging message or guidance. Remember to lead them towards what Jesus teaches. It’s possible that just responding with a Bible verse may come off as harsh or uncaring. Suppose your radio station is producing blog material that supports your message and addresses audience issues. In that case, you may provide a link to an article for them to read on their own time without feeling called out in a social media post. Being present demonstrates that you care about what they’re facing and what they have to say.

The Message Of Jesus

The message of Jesus is the most crucial piece behind what we do in Christian radio. Remember, the message is not about you; it’s about Jesus and the changes He can make in someone’s life. It’s an honor that God invites us to be part of this mission. Share our own God experiences and always guide people to Jesus. That’s why we say what we do on digital; it’s more than digital. It’s a mission.

Thank you for what you do in Christian radio.

I hope you’ve found this post informative and thought-provoking. At the end of the day, our message is about Jesus Christ–whose love can serve as a light in dark times for those who are hurting or searching for hope. That’s why we love serving alongside Christian radio. The digital world has given us new opportunities to carry out His ministry.

The post The Importance Behind Our Message In Christian Radio first appeared on CMB.

The post The Importance Behind Our Message In Christian Radio appeared first on CMB.

Web 3.0 & Data Control

As we move into the era of Web 3.0, data control becomes more important than ever. With the rise of big data, we need better ways to manage and control our personal data. The current data management system is centralized, which means we have little control over how our data is used and who has access to it.

Web 3.0 promises a more decentralized web, where we can have more control over our data. With decentralized applications (apps), we can choose how our data is used and who has access to it.

3 Ways To Prepare For Web 3.0

Here are three ways that Broadcasters can prepare for this new era:

1) Own your data- Collect and own first-party and zero-party data to create a relationship of trust with your customers. In this new era, you cannot rely on third parties to scrape the data for you. Owned digital assets offer a way to collect data from followers.

2) Prepare for decentralization- People want to take some power away from corporations and return it to users. Keep this in mind regarding your business model or strategy online. Leased digital properties (Facebook, Instagram, TikTok, etc.) are less effective at scraping data for marketing purposes, and marketing costs are already rising.

3) Increase privacy and trust- In the Post-Cookie world, privacy and trust are becoming more important than ever. Start thinking about a strategy to build trust with your followers on digital and prepare for a future with less data.

Watch For More KillerB Web 3.0 Insight

Conclusion

As we move into the era of Web 3.0, it’s essential to start preparing today for the changes that will come tomorrow. Own your data, be prepared for decentralization, and increase privacy and trust to stay ahead of the curve. Start with those three things and subscribe to our YouTube channel to get the latest digital buzz from Killer Bee Marketing.

The post How To Start Preparing For Web 3.0 first appeared on CMB.

The post How To Start Preparing For Web 3.0 appeared first on CMB.

Our team at Killer Bee Marketing has been looking at the possibilities for broadcasters in the Metaverse. We’re currently building multiple worlds in Horizon Worlds to demonstrate how Christian broadcasters may use the virtual world to engage with their audience and be a light to individuals who might be trying to escape reality in the Metaverse.

Watch the short video below to get a feel for what broadcasting in the Metaverse can already be like. If you want to stay updated on our progress as we explore what’s possible for broadcasters in the virtual world, subscribe to killerb.tv. Let’s explore the possibilities for broadcasting in the Metaverse together.

Check Out Studio KillerB In The Metaverse

What The Metaverse Might Become…

Before we collectively freak out about what the metaverse might become, let’s talk about where we are now. People are already disconnecting from society and escaping their daily lives through TV, social media, and other online platforms. We’re not going to stop new technologies from being created and growing in popularity, so we have to accept the invitation to use any means necessary to connect with the hurting and share the love of Jesus with them. Christian radio, nonprofits, churches, and individuals are already using many different platforms as tools to reach people looking for hope, and virtual reality platforms will be no different. We’ll be able to reach people not otherwise accessible. We’ve been created for this time, as uncertain and scary as it can seem.

Though technology is changing, the one constant is there are hurting people everywhere that need Jesus. Only time will tell what new ways there will be to connect with and serve the hurting. Let’s be ready.

The post Broadcasting In The Metaverse Is Unfolding first appeared on CMB.

The post Broadcasting In The Metaverse Is Unfolding appeared first on CMB.