Don’t _miss

Wire Festival

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam blandit hendrerit faucibus turpis dui.

<WE CAN HELP>

What are you looking for?

Image Alt

2026 Gold Members – BUILD

Welcome 2026 Gold Member! We are so thankful for you and your commitment to CMB. Below you will find valuable resources, made available as a benefit to you.

ARCHIVES

CMB Content Library

Join us for a conversation filled with inspiring stories, uplifting encouragement, and the sweet, steady reminder that Hope is shining for our listeners and us.
Webinar – Women in Radio
Dave Sullivan from RRC walks through the initial findings of Nielsen’s new 3-minute qualifier and shares best practices for navigating and leveraging the new data.
Webinar – Nielsen's New 3-Minute Qualifier

Member Directory

Birthdays Today
  • Brian Krause
Upcoming Birthdays
  • Jan24
    Brian Krause
  • Jan27
    Joseph Pitt
  • Jan28
    Danielle Salsgiver
  • Jan31
    Bridget Kehrt-Groce
  • Feb02
    Trevor Mathiesen
  • Feb02
    John Owens

Preferred Partners

All In Media / XPERI

Radio/Media Technology

Altrua HealthShare

Health Sharing

Awakening Events / Awakening Foundation

Concert Production

BestResults.AI

Technology

Broadcasters General Store

Radio Infrastructure

Buckner Shoes for Orphan Souls

Humanitarian/Child Support

CARS

Vehicle Donation

Coleman Insights

Analytics

Compassion International

Humanitarian/Child Support

Convoy of Hope

Humanitarian Relief

Cru

Missions/Evangelism

Dignity Freedom Network

Freedom/Justice

Dunham+Company

Donor Tools/Fundraising

Eight Days of Hope

Humanitarian Relief

Far East Broadcasting Company

Missions/Radio

Food For The Poor

Humanitarian Relief

Gloo

Engagement/Digital Tools

God’s Pit Crew

Humanitarian Relief

GRÄETZ MEDIA GROUP

Consulting

Heart For Lebanon

Humanitarian Relief

I Am Second

Evangelism/Missions

India Partners

Missions

Kickstand Entertainment

Marketing/Promotion

Kingdom Faith Marketing

Marketing

Liberty University

Education

Medi-Share

Health Sharing

Mediabase

Music Data

MusicMaster

Music Software

Platform Artists

Artist Management

PlayMPE

Music Distribution Tech

RCS

Radio Technology

Reach Beyond

Missions/Radio

Revere Payments

Payment Processing

Samaritan’s Purse

Humanitarian Relief

SDS Design

Merch/Design

Sight & Sound Ministries

Theatrical Production

SoundExchange, Inc.

Music Rights Mgmt

StreamGuys

Streaming/Radio Tech

TWR

Missions/Radio

Uth Stuph

Merch/Apparel

Vcreative

Radio Workflow Software

WideOrbit

Radio/Media Technology

World Concern

Humanitarian Relief

Additional Resources

2025 Mark Ramsey Potential Listener Study

Lots of research has focused on CCM station perceptions in local markets and the tech habits of CCM fans. However, not much has focused on the larger population of people who listen to Christian music (no matter where that happens) whether or not they are also CCM radio listeners. Further, we broadcasters have lots of assumptions about what drives these potential listeners, but are those assumptions true? In this landmark study, we survey Christian music listeners and then ask the same questions of CCM stations. Are these would-be listeners really who we think they are?

CLICK HERE to view the presentation


2025 Gold Member Gathering Decks 

Revisit key takeaways through Ryan Gray and Elliott Moon’s Working Genius presentation below. Plus, they’re offering FREE access to the Working Genius Implementation Journey – a digital resource with 30-minute guides to help you apply what you learned in your ministry.

CLICK HERE to view the presentation

2024 Gold Member Gathering Decks 

CMB’s Gold Member Gathering took place on February 27 and 28 in Dallas. The focus was “All About the Listener,” during which the Jacobs Media team conducted video focus groups, segmented by Gen X, Y, and Z, and shared their findings. Our hope is that when our attendees returned to their stations, they had some interesting conversations about the efficacy of talkingto and reaching Gen X, Y, and Z. CMB’s mission is to give more platform to the gospel message, so that more people, in more places, are reached for Jesus.

Here are the 3 presentation decks from the Gold Member Gathering:

GEN X   |   GEN Y  |   GEN Z

The focus group videos are not included in the presentation decks to safeguard the rights and privacy of the individuals featured. Out of respect for their rights, the video will not be made public.


CMB Techsurvey 2025 Results 

This survey was done to learn how audiences are using technology to interact with friends, family and YOUR radio station!

CLICK HERE to view the webinar with the survey results
CLICK HERE to view the Infographic

CMB Techsurvey 2024 Results 

CLICK HERE to view the webinar with the survey results – Password: $@$zZXQ9
CLICK HERE to view the Infographic

CMB Techsurvey 2023 Results 

CLICK HERE to view the webinar with the survey results – Password: CMB23Stakeholders
CLICK HERE to view the Infographic

CMB Techsurvey 2022 Results 

CLICK HERE to view the webinar with the survey results
CLICK HERE to view the Infographic

CMB Techsurvey 2021 Results 

CLICK HERE to view the webinar with the survey results – Password: JMCMB21

CMB Techsurvey 2020 Results 

CLICK HERE to view the webinar with the survey results

CMB Techsurvey 2019 Results 

CLICK HERE to view the webinar with the survey results – Password: JMCMB2019

CMB Techsurvey 2018 Results 

CLICK HERE to view the webinar with the survey results – Password: CMBJacobsMedia


2022 Coleman Insights Research Project – Millennials & Gen Z

While CCM stations have maintained a relatively contemporary music mix, the median age of its listeners has increased. What is keeping Christian music fans under 40 from consuming Christian radio stations and how can that information be used to help grow the medium to 50 million listeners? 18 to 40-year-old Christian music fans participated in a new qualitative study in CMB’s 2022 Research Project via the Coleman Insights Campfire Online Discussion Group platform to answer these questions and more. Insights include: What station attributes are most and least important. The role of personalities and how on target their content/topic choices are. Why they choose secular vs. non-secular stations and shows. The impact of messaging used by CCM stations. How they feel about the music played on CCM stations and whether other platforms are serving their needs.

As a CMB Member, you not only receive the complete deck from Coleman Insights’ Meghan Campbell (VP / Consultant & Director of Qualitative Services) and Jay Nachlis (VP / Consultant) Momentum presentation but also the entire CMB 2022 Research Project findings!

CLICK HERE to access the presentation


2024 Salary Survey

We retained the services of Miller Kaplan’s to conduct this confidential survey in order to provide you with the most comprehensive compensation information available to our industry.

CLICK HERE to view the full report

2022 Salary Survey

CLICK HERE to view the full report

2020 Salary Survey

CLICK HERE to view the full report

Trust by Gold Gathering 2023 Speaker, Dr. Henry Cloud 

Dr. Henry Cloud’s new book, Trust, will help each of us know when to give trust, when to withhold it, how to earn it, and how to fix it when it gets broken in business AND in life. Every single one of us, if we are in any type of relationship or partnership with another human being, is required to mature in trust. There’s no way around it: the message of Trust is one your listeners need to experience.

CLICK HERE to download your copy
Password: Trust2023


Noise Makers Vol. II

We present to you Noise Makers Vol. II, a compilation of the best promotional ideas from some of the finest Christian radio stations in America. The first Noise Makers book, released over 20 years ago, was massively successful and helped radio stations grow their community engagement. We hope this one is just as impactful as you give hope and encouragement to your listeners.

CLICK HERE to download your copy


Crisis Response Packet

If you find your station in the middle of a crisis, this packet will help you navigate from a psychological standpoint.  Created by Lifeworks Group president and founder, Dwight Bain.

CLICK HERE to view the document