Who We Are


CMB exists to encourage, engage and equip our members to impact their communities for Christ.


CMB’S 600 members are a community inspiring it’s 50 million listeners to a closer relationship with Jesus Christ.


CMB brings Christian media from around the world together for the purpose of reaching listeners with the Gospel message by conceptualizing, developing and producing relevant programming that encourages interest in and involvement with the Gospel of Jesus Christ.

We do this by idea sharing and education through CMB seminars, professional development, and regional events. These opportunities provide professional development in the areas of: broadcast leadership, programming, fundraising, business development, promotions, marketing, social media and air talent.

We value professionalism within our industries and our organization, and we value activities that improve the quality of life, further the spiritual growth of listeners, and bring people into a deeper relationship with Jesus Christ.

Our goals are to provide ideas which will help the business of Christian media to thrive, to improve professionalism through education, and to sustain the Christian radio format as an effective tool for communicating the Gospel with the intent of leading as many people as possible to spiritual growth and salvation.

We invite you to look at what CMB offers and consider joining our association. Together we can change our world!



Above all is the advantage of belonging to a group that understands, supports, promotes, affirms, and works to improve the important ministry of Christian music on the radio.

We believe Christian music connects people to God in extraordinary ways. We’ve all heard the stories of lives changed because of a song heard on the radio.

  • Someone dealing with a spiritual issue hears just the right song that solves the problem
  • A person stressed by life finds perspective and calm with an anointed song on the radio
  • Someone feeling far from God experiences God’s presence through the right song
  • A listener experiences the relief of forgiveness and grace through Christian music
  • A discouraged follower of Christ is encouraged to continue on in the faith-walk

Music is more than entertainment. Substantive content isn’t limited to talk and preaching. Music can teach, encourage, uplift, challenge, convict, illuminate.

Martin Luther said that next to theology, music has the power to change lives and inspire followers of Christ to greater service and effectiveness.

So, let’s collaborate together to improve our effectiveness in the use of music to change lives. Christian Music Broadcasters wants to help Christian radio make a difference in the church and our culture in positively proclaiming God’s truth and drawing focus on Jesus. And we want you to be a part of what’s happening today.

Our membership rates are very affordable. Our benefits are very practical in helping us all reach more people effectively for Jesus.

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Find out more about CMB membership levels and pricing HERE.

Doug Erickson  •  @dougerickson1
Content Consultant, Erickson Media

Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults everyadult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. While you are in Nashville, you can hear one of his American clients, MIX 92.9! Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access.



John Frost  •  @JohnFrost3
Partner, Goodratings Strategic Services

John Frost has been a successful major market disc jockey and program director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky during his 40+ years broadcast career. In the last decade and a half, John has been involved in the dramatic growth of Contemporary Christian radio, bringing mainstream programming strategies and research principles to help grow and develop some of America’s most successful Christian music stations including Z88.3 in Orlando, Salem’s Fish stations in Los Angeles, Portland, and Atlanta, CRISTA’s Spirit stations in Austin and Seattle, and many more. CMB honored John in 2004 with the Scott Campbell industry achievement award. Radio and Records and Christian Radio Weekly have recognized John as one of the most influential people in the Christian music industry.



Justin Wise  •  @JustinWise
Founder/CEO, Think Digital

Justin Wise helps people share what matters most. As the Founder & CEO of Think Digital, Wise and his team help clients through online coaching programs and done-for-you digital marketing. He speaks on the topic of digital marketing strategy at national conferences such as the Digital Media Summit, CLA Internet & Ministry Technology Summit, and the Nonprofit Leadership Academy. Wise lives in Des Moines, IA (by choice), with his wife and three children.



Wally  •  @wallyshow
Morning Show Host, WAY-FM

Wally hosts mornings on the WAY-FM radio network. He’s been entertaining listeners for more than two decades with the belief that “Content is King”. Wally came to Christian radio as host of “Total Axxess” on WAY-FM in 2007. Since then, The Wally Show has grown to air during morning drive on the entire WAY-FM network, plus other affiliate stations across the country.



Louie Giglio  •  @louiegiglio
Pastor, Visionary Architect and Director of the Passion Movement

Louie Giglio is Pastor of Passion City Church in Atlanta, GA, and the Founder of Passion Conferences, a movement gathering collegiate-aged young people since 1997 in events across the US and around the globe. Most recently, Passion hosted over 40,000 people at Passion 2016 in Atlanta, GA and Houston, TX, uniting students in worship and prayer, and raising awareness for modern-day slavery. In 2008, Louie and his wife Shelley led the team that planted Passion City Church, a local community of faith with the DNA of the Passion movement. Their desire is to inspire this generation to live for what matters most.



Rick Dunham  •  @rjdunham
President & CEO, Dunham+Company and ShareMedia

Rick is a 38-year veteran in fundraising and organizational development for nonprofit organizations. After serving for 11 years in nonprofit management and fundraising leadership roles, Rick began his consulting career in 1989. In 2002 he founded Dunham+Company, which has become a global leader in providing fully integrated fundraising strategy for nonprofit organizations. Today, Dunham+Company serves over 50 organizations in the United States, Canada, United Kingdom, South Africa, and Australia, providing integrated fundraising and marketing strategies. Rick is the author of Secure: Discovering True Financial Freedom and If God Will Provide, Why Do We Have to Ask for Money? He has also been published and quoted in USA TodayDallas Morning NewsWashington Post and numerous other publications.