Anyone who’s had children or even been around children knows that having a conversation with a two or three-year child will invariably include the question, “Why?”

“Why is the sky blue?”

“Why do birds fly?”

“Why can’t I eat cookies for breakfast?”

“Why do I have to take a nap?”

Do you remember such a time?  The questioning can sometimes be simple, sometimes awkward, and almost always relentless; kids just want to know why.  And who can blame them.  They’re learning.

Have you noticed how the questioning evolves as life gets a bit more complex, more challenging?

“Why is mommy crying?”

“Why is daddy so sad?”

“Why do we have to move?”

“Why does it hurt?”

I’m not sure of the reason, but it seems to me the older we get, the more we try and avoid “the why” questions and just settle for “the what.”  Here’s what I need to do.  Here’s what it’s going to take to accomplish our objective because, well, asking the why becomes more involved, sometimes more stressful, sometime… more painful.

You may be familiar with Simon Sinek?  He’s had a lot to say about Millennials, but he also has a lot to say about how we Start with Why.  In short, accomplishing objectives and goals and mission statements is what we do, and in the big picture, it’s probably the easiest to do.  Getting to the how and why we do it are much more complex, and rarely fulfilled.

I won’t take time to address how this looks at your station or company, but I will ask, what does asking why look like as a Believer, as a Christ-follower?  The Great Commission recorded in Matthew 28:19-20 give us a great example of what we are to do: “Go and make disciples.”  Jesus also gives a little insight into the how when he says “baptize them and teach them.”  So where’s the why?

I believe the why was demonstrated in the life of Jesus, in the death of Jesus, and especially in the resurrection of Jesus.  This is not just what Jesus did; it is an example of why we are invited to follow Him, and are instructed to make it known and bring others with us.  It doesn’t get any simpler than this: God gave His one and only Son… Why?  Because God so loved the world (John 3:16).

It starts with why.  It’s the why we are Christian Music Broadcasters.

Brothers and sisters – why?  Why do you program the songs you do?  Why do you ask people to donate or buy time on your station?  Why do you do the events you do?  Why do you hire the people you do?  Why do you serve day in and day out when you could do the same thing for more money elsewhere?  I’m sure there are plenty of reasons, but what’s the why at the very foundation of all we do and who we are as Christ-followers and Christian Music Broadcasters.   Because… ??

Chris Lemke
WCSG – Executive Director
CMB Board Member

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