Broad•cast

Broad·cast

verb

  1. Transmit (a program or some information) by radio or television.
  2. Scatter (seeds) by hand or machine rather than placing in drills or rows.

Did you know that the word broadcast was originally a farming term? I’ve even heard that the word actually started with the parable of the sower and the seed.

Luke 8:4-8

When a great crowd was gathering and people from town after town came to him, he said in a parable, “A sower went out to broadcast his seed. As he sowed, some fell along the path and was trampled underfoot, and the birds of the air devoured it. And some fell on the rock, and as it grew up, it withered away, because it had no moisture. Moreover, some fell among thorns and the thorns grew up with it and choked it. And some fell into good soil and grew and yielded a hundredfold.” As he said these things, he called out, “He who has ears to hear, let him hear.”

It’s hard to find the actual word “broadcast” in any translation of the Bible (I added it to this one), but the meaning remains the same. Every time a microphone goes on, some sort of seed is being sown, broadcasted throughout your listening area. The seed that we are sowing is the truth of Jesus Christ.

The part of Luke 8 which stands out most to me is, “He who has ears to hear, let him hear.” This has been hanging on my heart for a while now. You see, recently KLOVE purchased a legendary radio signal in the heart of Chicago (The Loop). I’d be lying if I said that I was jumping for joy when I heard the news. I mean, it’s natural to get territorial.

BUT GOD… In the way only He can, reminded me “He who has ears to hear, let him hear.” The reminder broke me. What we do is not about Cume, TSL, money, or any other tangible thing. This is about BROADCASTING throughout the city of Chicago the life giving Word of God and that comes in a variety of ways. There are hurting and lost people that may never listen to a teaching or talk program on Moody Radio, but might stumble upon a song on KLOVE that hits them right where they are. In the same way, it might just be something that Moody broadcasts that reaches deep inside someone’s heart.

I listened to the transition from “The Loop” to KLOVE at midnight. The last two songs that The Loop played were “The Number of the Beast” by Iron Maiden and “Highway to Hell” by AC/DC. It was tasteless to say the least; however, the first song that KLOVE aired on the legendary Rock station was Chris Tomlin’s “Whom Shall I Fear”

I know who goes before me

I know who stands behind

The God of angel armies

Is always by my side

KLOVE is now broadcasting light in a place that was very dark.

This is a nice story and all, but here is what I want you to take away from it… We are all on the same team. We all have the same mission; we want to see people reached with the Gospel of Jesus Christ.

I am currently in conversations with KLOVE (locally), WBGL, and Shine.fm to connect on a ministry level. To pray for one other and to lift each others arms up as we broadcast hope in our communities. I want to challenge you to do the same, because…

 “He who has ears to hear, let him hear.”

Matt McNeilly
Station Manager
WMBI Chicago

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