Station Spotlight

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Market:
Springfield, MO

Frequency:
88.3

Station CUME:
64,600

Format:
AC

Non-Commercial .

Staff Size: 10

 Tell us about your station:

88.3 The Wind has served the Southwest Missouri area for over 20 years. The station was started by a local radio celebrity and a local church, but after a falling out between those entities, Radio Training Network (Jim Campbell, PRES/CEO) was approached about purchasing the station. In 1995, it became a part of the Radio Training Network family of stations.

We look to connect our listeners with God, with each other, with local churches, and with our community through our daily message of hope and encouragement.

We long to be the place that all can feel comfortable listening, and desire to make a difference in our community.

We always strive for radio excellence, and remain constant students in the craft, so that we can continue to share the love of Jesus in meaningful ways until His triumphant return.

Your station’s most successful promotion:

God has taken the banner with this promotion, and basically said….WATCH THIS!

Our most successful promotion is our CleanAIR Kids Club! The station has long wanted a way to touch the hearts and lives of the kids in our area. So, our team designed an incredible way to make an ongoing difference in their lives.

It was just recently launched, but it is obvious that we are meeting a need here in the Ozarks.

Each membership for a child 12 and under is FREE…They receive a T-Shirt, Membership Card, Kids’ Club exclusive events. Parents receive a themed E-Newsletter with activities, devotions, and conversation starters to help them as they teach their kids how to grow in the Christian faith – what it looks like to be a follower of Jesus. Plus, the kids each receive a giving card – to teach them about generosity, and how they become a vital part of the giving process for our radio ministry. We are excited that it gets the entire family involved, but keeps the kids at the center.

We opened registration on the air at 7:15am, January 4th, and by 9:00, we had over 200 signed up…two weeks later, the number has jumped to over 1000…Exceeded our expectations by leaps and bounds!!! We had to do an extra large order of T-Shirts.

Our kickoff event this weekend saw over 300 kids – plus parents/family members come through our doors to receive their membership packets – plus, enjoy face painting, a balloon artist, mascots, and meeting the staff face to face.

Resources your station uses:

Consultants – 3DMedia Ventures – Jon Erdahl & Daniel Anstandig

Show Prep – Topic Pulse, Creative Cardio, Christian Radio Show Prep FB Group, Local News, Forums

Social Media – FB, Twitter, Instagram, YouTube

FirstCom.com for Promotional Music, MurrVox (Greg Murray) for Imaging, Kurt Wallace, Linda O’Brien Image Voices

One bit of wisdom to share with others:

We often say that life is all about a relationship with Jesus…I believe we should use that principle with our listeners, donors, business partnerships, record company partnership…any one we come into contact with.

Radio is relational…It is ALL about relationships. Make them great!

Share an impactful listener story:

About a month ago, Lisa was in her car, flipping through stations to find one playing some ‘hard core’ what she refers to as ‘monster music,’ because she was ready to end her life by running into a concrete wall…She had been going through a lot – finally in remission from cancer, but was having a really hard time making ends meet…rent and bills…taking care of her children…So, she said, she was set to do it. End it all. Then, as she was scanning stations, it stopped on 88.3 The Wind…the song, The River by Jordan Feliz was playing. Lisa said she got so filled with the Holy Spirit that she had to pull over, because she was crying so hard. Right there, in her car, she said she raised her hands asking God to take all of her burdens…her life…and lead her in the directions she should go. That afternoon,instead of driving into a wall, she picked her son up from school – took the long way home – but drove by a church, and she decided that was the one she was going to try out on Sunday. Now, she is going/serving that church…and she tells us that she has not changed the station on her car radio since that very day…She uses our app for working out, because she says it keeps her going. She recently did her first 5k since her cancer, and that miraculous day.

Tell us why you’re a member of CMB:

CMB Membership is an extraordinary value!

CMB members work hard each day to create a community of building each other up…see each other succeed in our communities – not just in ratings and creating an excellent radio product, but in sharing the love of Jesus; making a difference in people’s lives.

I am grateful for our CMB Family.

  • downtime
  • harvestforharmony
  • loveforlawenforcement

Doug Erickson  •  @dougerickson1
Content Consultant, Erickson Media

Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults everyadult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. While you are in Nashville, you can hear one of his American clients, MIX 92.9! Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access.

 

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John Frost  •  @JohnFrost3
Partner, Goodratings Strategic Services

John Frost has been a successful major market disc jockey and program director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky during his 40+ years broadcast career. In the last decade and a half, John has been involved in the dramatic growth of Contemporary Christian radio, bringing mainstream programming strategies and research principles to help grow and develop some of America’s most successful Christian music stations including Z88.3 in Orlando, Salem’s Fish stations in Los Angeles, Portland, and Atlanta, CRISTA’s Spirit stations in Austin and Seattle, and many more. CMB honored John in 2004 with the Scott Campbell industry achievement award. Radio and Records and Christian Radio Weekly have recognized John as one of the most influential people in the Christian music industry.

 

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Justin Wise  •  @JustinWise
Founder/CEO, Think Digital

Justin Wise helps people share what matters most. As the Founder & CEO of Think Digital, Wise and his team help clients through online coaching programs and done-for-you digital marketing. He speaks on the topic of digital marketing strategy at national conferences such as the Digital Media Summit, CLA Internet & Ministry Technology Summit, and the Nonprofit Leadership Academy. Wise lives in Des Moines, IA (by choice), with his wife and three children.

 

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Wally  •  @wallyshow
Morning Show Host, WAY-FM

Wally hosts mornings on the WAY-FM radio network. He’s been entertaining listeners for more than two decades with the belief that “Content is King”. Wally came to Christian radio as host of “Total Axxess” on WAY-FM in 2007. Since then, The Wally Show has grown to air during morning drive on the entire WAY-FM network, plus other affiliate stations across the country.

 

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Louie Giglio  •  @louiegiglio
Pastor, Visionary Architect and Director of the Passion Movement

Louie Giglio is Pastor of Passion City Church in Atlanta, GA, and the Founder of Passion Conferences, a movement gathering collegiate-aged young people since 1997 in events across the US and around the globe. Most recently, Passion hosted over 40,000 people at Passion 2016 in Atlanta, GA and Houston, TX, uniting students in worship and prayer, and raising awareness for modern-day slavery. In 2008, Louie and his wife Shelley led the team that planted Passion City Church, a local community of faith with the DNA of the Passion movement. Their desire is to inspire this generation to live for what matters most.

 

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Rick Dunham  •  @rjdunham
President & CEO, Dunham+Company and ShareMedia

Rick is a 38-year veteran in fundraising and organizational development for nonprofit organizations. After serving for 11 years in nonprofit management and fundraising leadership roles, Rick began his consulting career in 1989. In 2002 he founded Dunham+Company, which has become a global leader in providing fully integrated fundraising strategy for nonprofit organizations. Today, Dunham+Company serves over 50 organizations in the United States, Canada, United Kingdom, South Africa, and Australia, providing integrated fundraising and marketing strategies. Rick is the author of Secure: Discovering True Financial Freedom and If God Will Provide, Why Do We Have to Ask for Money? He has also been published and quoted in USA TodayDallas Morning NewsWashington Post and numerous other publications.

 

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Ty McFarland & Sterling Tarrant
KSBJ
@TyMcFarland  •  @sterlingTKSBJ

Ty is the Program Director at KSBJ in Houston, and over the last 27 years, has enjoyed serving alongside the talented crews at WGTS in Washington, D.C., K-LOVE/Air1, and KTSY/KTFY in Boise/Twin Falls. He loves radio, and the opportunity to make a difference in a format that points people to the Lord. He admires creativity that connects to people’s hearts, for a good purpose. Ty is married to his high-school sweetheart, Tonya, and has a daughter, Audrey, 11, who is his favorite kid in the whole world.

 

Sterling Tarrant has been in Christian radio since 1988. He’s worked at stations in Indianapolis, Orlando, Rapid City, Colorado Springs, and Houston. From 1998 to 2008 he was the Senior Creative Producer in Broadcasting at Focus on the Family where he was in charge of all the Creative and Dramatic promos and radio spots. Sterling is a Certified Professional Commercial Copywriter from the Radio Advertising Bureau, a graduate of Roy Williams “Wizard of Ads” Academy, and winner of multiple awards. Sterling has also been a Program Director, Music Director, Special Projects Director, Account Executive, and an On-Air Personality, but his first love is production. He loves to create messages that connect to people’s hearts, and for decades he’s honed that craft. Since 2008 he’s been leading production at KSBJ in Houston.

 

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Dan Young  •  @DanonSOSRadio 
SOS Radio Afternoon Show Host – Music & Creative Services Director

Dan Young is the Music and Creative Services Director for SOS Radio Network, based in Las Vegas. His 15-year radio career includes awards from CMB, NRB, and GMA. Edison Research named him one of their ’30 Under 30′ up-and-coming broadcasters in 2011. He started out in mainstream radio, but likes Christian radio better. Dan also serves as a host and coach for ShareMedia, and repeats toll-free phone numbers in his sleep.

 

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Matt Stockman  •  @mattstockman 
Director of Programming, CRISTA Media (KCMS, KFMK, KWPZ, KCIS, Pure Music Radio, Sky Country Radio)

Matt has served as the Director of Programming for CRISTA Media for over 4 years, leading a team of talented communicators to create compelling radio, so that people who are lost might encounter Jesus. Matt and the CRISTA Media Programming team have recently been recognized with the CMB Major Market Radio Station Of The Year Award for 2016, for their efforts at SPIRIT 1053 in Seattle. Prior to joining CRISTA, Matt served on the mission field leading a Christian radio network in Barcelona, Spain, and with the Billy Graham Evangelistic Association in Western North Carolina. He’s most passionate about using his talents and experience in communication and development to help others (whether broadcasters, missionaries, or church leaders) connect in meaningful and authentic ways with the cities they’re called to serve.

 

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Brant Hansen  •  @branthansen 
Storyteller, CURE International, Radio Host, & Author

Brant is the host of the creatively titled “Brant Hansen Show”, which is syndicated on more than 200 stations. He’s also an author for HarperCollins Christian Publishers. His second book is due out this fall: Blessed are the Misfits (Great News for Believers Who Are Introverts, Spiritual Strugglers, or Just Feel Like They’re Missing Something). He and his wife, Carolyn, live in Harrisburg, PA near the headquarters of CURE International.

 

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Randy Lane  •  @TheRandyLaneCo 
Talent Coach, The Randy Lane Company

Randy’s radio career began as a DJ in college where he became fascinated with Top 40 morning legends Rick Dees and Scott Shannon. Alongside his on-air work, Randy has served as Program Director at KYSR/Los Angeles, WKQX/Chicago and WRQX/Washington, D.C. The Randy Lane Company was launched in 1996 and has directed radio and TV personalities including Ryan Seacrest, Jimmy Kimmel, Kidd Kraddick, Jamie & Danny Bonaduce, Billy Bush, Mancow, The Bert Show, Lex & Terry, Mark & Brian, Ace & TJ and scores of others in every format.

 

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Lisa Williams  •  @godsradiogirl 
Host, Life with Lisa Williams

Early in 1990, Lisa was begging God to tell her why she is on the planet. After pounding on Heaven’s door for several weeks, she clearly heard “Christian Radio”. She has been pounding on PD’s doors ever since. God has allowed her to do radio from Missouri, Iowa, North Carolina, Florida, New Jersey, California, Indiana, and now in Colorado where she creates a daily syndicated show for Christian music stations. Privileged to have worked with extraordinary PDs and coaches, Lisa loves loving her listeners by being a human being alongside them. Podcasting, talent coaching, improv, and publicly speaking also fill her time. She’s Darin’s wife, JD & Jesse’s mom, and GodsRadioGirl. You can find her at lifewithlisawilliams.com.

 

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Mandy Young  •  @air1Mandy 
Middays, Air1 Network

The oldest of 6 kids, Mandy fell in love with radio at Cedarville University. After graduating in 2000 with a degree in Communications, an internship landed her a full time job at WJQK in Grand Rapids. She worked her way up from voicing commercials to the morning show…where she spent 5 years as co-host. In 2009 she became the morning show co-host for the Air1 Radio Network. 8 years later, she’s still at Air1, but now in mid-days…the dark circles under her eyes thank her for the shift change. Like most in radio, Mandy has a side gig. She started “Young Productions” in 2005 and has voice tracked for 15 stations, done voice work for radio dramas, tv and radio spots and 2 books. Spending time with her family is her favorite. Her husband Rod and kids Jack (15) Owen (13) and Mamie (4) provide her with love, laughs and a ton of show prep!

 

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Lisa Barry  •  @labarry
Middays – 98.5 KTIS/Minneapolis and Spirit 105.9/Austin

Lisa Barry is the Midday radio host at 98.5 KTIS in Minneapolis/St. Paul and on Spirit 105.9 in Austin Texas.  She was worked with Eisabeth Elliot for 9 year as the announcer and copywriter for Gateway to Joy.  Lisa has a passion for radio education and inspiring the next generation of DJ’s.  She has bachelors degree in Communication with an emphasis in Broadcasting and has more than 30 years of experience in radio.   She lives in Minneapolis ‘where all the women are strong, all the men are good-looking, and all the children are above average’ (said Garrison Keillor).  She and her husband Ken have three daughters.

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Beth Bacall

Beth’s been blessed with the opportunity to work as an on-air personality on many great radio and television stations for over three decades! She started on the air a few years before her now 26 year-old daughter was a glimmer in her heart. Minneapolis, Chicago, San Francisco, New York City, and Atlanta have welcomed her on amazing frequencies like KFRC, KYCY, Jammin 105 (WWPR), WKTU, Star 99.1 (WAWZ) and now The Fish Atlanta (WFSH), where Beth works afternoon drive. Beth molds her coaching strategies to fit each talent’s unique and special personality, knowing it’s a priviledge to be involved in their life.

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Doug Erickson

Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9

Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver. 

You can learn more about Doug, his philosophy and his clients HERE.

 

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Chuck Finney

Chuck Finney can’t remember a time in his life when radio wasn’t playing either in his head or on a nearby device. His dad was in radio in Cincinnati, so he began loving the whole enterprise as a little kid. Right out of college, he led a station team that began doing radio research.
He spent a lot of time in AC, News/Talk, Sports, Country and even classical radio—but came to Christian radio with Salem’s KLTY in Dallas where, as Program Director, he led a team that brought the station to record audience levels. He also served as National Program Director for Salem’s Fish CCM stations, and they won many awards, including NRB Music Station of the Year, the CMB Major Market Station of the Year and even the NAB Marconi Award for Religious Station of the Year.

Chuck has also served as Chairman of Christian Music Broadcasters and is currently on the Radio Committee of the NRB. Last year, he received the Scott Campbell Lifetime Achievement Award from Christian Music Broadcasters. He and his wife Lynda live in the Dallas-Ft. Worth area and have two wonderful daughters.

 

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Alan Mason

Alan is known for his four decades of involvement in media and organizational leadership.   Currently President of EMF (K-LOVE and Air1), he’s also been a DJ, Program Director, Group Program Director, Vice President, and General Manager, Chief Operating Officer, co-founder of Goodratings Strategic Services and, of course, Change Agent.
 
Driven to help others succeed, he consulted some of the top radio stations in the nation in widely diverse formats in the areas of programming, marketing, research and leadership strategies.  He was on the forefront of emerging formats such as Smooth Jazz, 60’s Oldies, Adult Alternative, Jamin’ Oldies and Christian AC.
 
Alan is an active contributor to the industry and has presented at the National Association of Broadcasters, Radio & Records conferences, the Country Radio Seminar, the National Religious Broadcasters, Radio Ink conferences, the Gospel Music Association, and Christian Music Broadcasters, where he was on the board of directors for two years. He’s published in Radio & Records, Radio Ink, Christian Radio Weekly, All Access and has received several broadcasting awards.
 
Alan says his greatest achievements are his 49-year marriage to his wife Becki, and his two children, nine grandchildren, and four great-grandchildren. His passions include family, genealogy, travel, helping people think clearly about their strategy, tracking major social shifts impacting media and changing culture by helping people understand John 13:34, “A new command I give you: Love one another. As I have loved you, so you must love one another.” 

 

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