REVENUE MOMENTUM SUMMIT • Friday, FEBRUARY 9th • 8:30a – 5:00p
Both commercial and non-commercial stations face the challenge of connecting with listeners in a way that has a financial return. From selling air time, to digital space, to monetizing content streams, what is working and what does the future of Christian radio fundraising and revenue look like?
Let’s dig in on what it takes to be effective. Spot copy, storytelling, and strategic partnerships are just a few of the things that we’ll explore as we strive to grow fundraising and revenue for both commercial and non-commercial Christian radio.
SESSION & SPEAKER INFO
Marc A. Pitman
Marc A. Pitman helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. The author of “Ask Without Fear!®,” he is the founder of The Concord Leadership Group and FundraisingCoach.com. He’s also the executive director of TheNonprofitAcademy.com and an Advisory Panel member of Rogare, a prestigious international fundraising think tank.
Called “The Johnny Appleseed of Fundraising,” Marc’s expertise and enthusiasm engages audiences around the world and has caught the attention of media organizations as diverse as Al Jazeera, SUCCESS Magazine, and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities.
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family!
Sterling Tarrant has been in Christian radio since 1988. He’s worked at stations in Indianapolis, Orlando, Rapid City, Colorado Springs, and Houston. From 1998 to 2008 he was the Senior Creative Producer in Broadcasting at Focus on the Family where he was in charge of all the Creative and Dramatic promos and radio spots. Sterling is a Certified Professional Commercial Copywriter from the Radio Advertising Bureau, a graduate of Roy Williams “Wizard of Ads” Academy, and winner of multiple awards. Sterling has also been a Program Director, Music Director, Special Projects Director, Account Executive, and an On-Air Personality, but his first love is production. He loves to create messages that connect to people’s hearts, and for decades he’s honed that craft. Since 2008 he’s been leading production at KSBJ in Houston.
Michael began his career in Christian Radio in 1994 at KCMS/Seattle where he started in Sales (with a desk, a phone and a yellow pages) and managed to get enough clients on the air within two months to preserve his job. Four years later, he took on Promotions and Marketing and helped raise the station cume from 112,000 to 454,000. The next year he went to GMA to learn how to promote concerts and began promoting profitable shows for KCMS. He also took on the website and added a live weekend on-air show to his list of duties. The next year he launched a Community Relations Department to go about doing the things they ought to be doing as a Christian Radio Station (serving the community).
In January 2008, he accepted an offer to become Brand Manager for K-LOVE Radio. There, he led a team of 36 Promotions Managers in 16 offices across the U.S. They changed their focus to guerrilla marketing to increase cume and started teaming up with nonprofits to engage with listeners. With the assistance of Scott Smith they launched “Make A Difference Tours” where each quarter they would go into a different market, bring artists, and team up with listeners to make their cities better places to live. At the end of 2013 Tedesco moved to Director of Business Development where his team increased revenue by 372% in less than four years.
In October of 2017 he moved to New Jersey to serve as Sales Manager of Star 99.1/NYC.
Gold Member – Free to one or all Summits // Please register your free admission.
Silver Member – $109 for 1 day Summit OR $199 for 2 day Summit Bundle
Non Member – $159 for 1 day Summit OR $279 for a 2 day Summit Bundle
Momentum Summits include a full lunch on the day(s) registered.
*Registration closes on January 31st. NO walk up registration will be accepted at any CMB event. CLICK HERE for more information about CMB membership levels, benefits & pricing.
Courtyard Atlanta Midtown/Georgia Tech
Ground Transportation – You will need to make arrangements to/from the airport and the event location
CMB’s mission is rooted in our faith in Jesus Christ and our desire to equip Christian music broadcasters. We acknowledge that all sponsors, speakers and event partners may not affirm our statement of faith. However, we believe that their participation will strengthen CMB’s overall mission and Kingdom objectives.