Member Spotlight – Todd Stach

What is your favorite song?
Depends on my mood. You can find me listening to songs from 90s Alternative, Switchfoot, NEEDTOBREATHE, Christon Gray, WAY NOW, and my PLAY MPE playlist.

What is the last book you’ve read?
“Radical Candor” by Kim Scott (thanks to Brian Sanders at PAR)

What led you to a career in radio?
A student named Bill Montgomery (who works at 104.9 the River) invited me to the student-run radio station at Cedarville University to help with a sports report on his show in the Spring of 1991. Then, professor Jim Leightenheimer poured into my life, and then I caught the passion of our industry as an intern at WAY-FM Nashville in the summer of 1993.

What advice would you give people new to the business?
Be passionate. Listen. Learn. Don’t burn bridges. Don’t play games. Under promise and over deliver. Be patient. Collaborate. Be honest. Relationships are very important. Adapt.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
Steve Shore at WAY-FM is a problem-solver and all-around nice guy. In the past year, Steve and I have been in several conversations about doing things differently. I feel like I’m always saying, “we’ve gotta find a way to figure this out” and within a day or two Steve has a solution.

How do you refresh your creative energy at work?
It’s very difficult for me to get in a creative space at work. When I need to think outside of the box, write imaging or do other creative things I need to either close my office door or head to a quiet coffee shop. Sometimes being at home when everyone else is sleeping is a great way to enter that creative space. As an Enneagram 3w4, efficiency is a strong trait for me, so that can get in the way of creativity as well.

Amazon Echo or Google Home?
Amazon Echo.

What is your favorite part of your job?
Real relationships. As an INTJ, I must recharge like a hermit, but the amazing relationships happening inside of WAY-FM and in Nashville are invigorating to me.  If you honor your relationships (team first concept) your team will reflect that same care for your listeners and business partners.  Honestly, I don’t have the time, energy or respect for people who play relationship games.

Who is your favorite air personality not on your staff and why do you like them?
Bobby Bones is a great communicator and everyone on his team knows their role.

What was your last non-industry job?
Ha! Back in 2002 I tried to sell a coupon magazine that people got in the mail. I did not make a career of that.

Tell me about a project or accomplishment that you consider to be the most significant in your career.
Through many mistakes and breakthroughs, I hope to think that I was able to help grow a positive culture/team in Columbus, Ohio at 104.9 the River during my 11 ½ years there. I enjoy helping people discover their true potential, having tough conversations, and cheering them on as they spread their wings. If I’m able to leave a legacy, I want it to NOT be about me, but about the people who grew further than they ever imagined.

Teach me something I don’t know in the next five minutes.
Almost everything you do is the balance of art and science.  Whether you’re cooking, painting a picture, adding songs, or even following map directions you’re faced with choices. Too much science or too much art into your decision and you’ll not attract 50% of people. For example, you can follow the directions on the Kraft Macaroni & Cheese box and make it exactly how they recommend by using exact measurements (science), or you can add some mushrooms, extra cheese and heavy cream (art). Some will like the simple box directions version and others will love your amazing creativity.  Follow the box directions and don’t get crazy with the extra ingredients and you just may attract MORE of both sides.

You’re a new addition to the crayon box. What color would you be and why?
Coffee Latte. My new beard oil smells like coffee and I enjoy a good latte.

Todd Stach
WAY-FM – Program Director
CMB Gold Member Since 2014


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