Member Spotlight – Tiffany Schortgen

What is your favorite song?
“Wonder” by Hillsong

What is the last book you’ve read?
“The Well” by Mark Hall

What led you to a career in radio?
Being in radio was never a part of my plan. But when I heard WBCL’s announcement for the Promotions Director position, I knew it was a perfect fit. And God just kept “nudging” me to apply for the job. Now, here I am!

What advice would you give people new to the business?
Never take for granted how lucky you are to be working in such an amazing a unique industry. Remember that God has called you here for such a time as this. . . and enjoy every minute of it!

How do you refresh your creative energy at work?
I definitely lean on the Lord to renew me and He always provides. We also have a lot of fun behind the scenes at WBCL. We are all great friends and generate creative energy from each other.

Amazon Echo or Google Home?
Amazon Echo. There’s actually a funny story behind that. . . my dog ate my Echo! I ordered an Echo last summer and had it shipped to my house. It was the first shipment that came to the house after we got our new German Shepherd, R2D2. The pup tore up the whole package.

What is your favorite part of your job?
I love creating new contests . . . they offer me a super-fun and creative way to make a difference to the people in my community. Whether the prize is picking up a listener’s heating bill or dropping off a quarter beef, it warms my heart to be a part of something greater and to see how God uses something like a simple contest to bless the lives of our listeners.

Who is your favorite air personality not on your staff and why do you like them?
I love Bobby Bones. He’s down to earth and connects with his listeners on all kinds of levels. I’ve cried, laughed and sighed listening to his show.

What was your last non-industry job?
I was an adjunct Marketing Instructor prior to coming to WBCL. I also worked several years in Advertising as an Account Executive.

Tell me about a project or accomplishment that you consider to be the most significant in your career.
Re-branding WBCL has been my biggest career accomplishment. Coming from a marketing and advertising background, I noticed right away that WBCL’s old visual brand was a bit of a mess and did not match it’s on-air quality. So I undertook a two-year rebrand project that included market research, rounds of design, focus groups and then finally a summer roll out of the rebrand. The campaign titled “same great sound, fun new look” was a finalist in the Indiana Broadcasting Association Awards for promotional campaigns. The campaign included a video promo, air promotion, van rewrap, billboards, social media campaign, redesign of all of our booth display items, new giveaway items and a summer contest called “WBCL’s Summer Sticker Stop & Swap” — in which listeners who swapped an old sticker for a new one got a new WBCL branded t-shirt and everyone who came by the stop was entered into our weekly prize drawing.

Teach me something I don’t know in the next five minutes.
The secret to a great brand is simplicity and consistency. Keep your colors to two to three colors max. Find a main font and a supportive font and use them in all your branding pieces. Use colors and fonts that are timeless, not trendy. Avoid script fonts and outlined fonts in your logo. Know your PMS colors and make sure they’re matched throughout all your materials. Start with a great logo, spend the money to do it right through an agency. Then use the logo to build your brand from the bottom up.

You’re a new addition to the crayon box. What color would you be and why?
Cherry Red – I love things that are deep, rich and bright!

Tiffany Schortgen
WBCL – Promotions Director
CMB Member Since 2015