Member Spotlight – Tamara Moore

What is your favorite song?
That’s like choosing between children. I love so many of them. Here’s a short list in no particular order:

“Landslide” – Fleetwood Mac

“Deep As It Is Wide” – Amy Grant

“Through All Of It” – Colton Dixon

Anything that Hillsong Worship, UNITED or Young & Free put out.

What is the last book you’ve read?
“Too Small To Ignore” – Wess Stafford

What led you to a career in radio?
I started out in concert promotion in California and fell into a radio promotions job at Tooth & Nail. I was more interested in other parts of the label world, but ended up doing radio promotions for almost 9 years. I really loved the people who became friends, getting to see the life of a song from start to finish, and the way God used it to impact others. I’m now back in concerts, but get to work with the stations on event promotions, so I’m glad I am getting to stay involved with all my friends in this capacity.

What advice would you give people new to the business?
Relationships are everything, the business is small, how you treat others on the way up is how they will treat you on the way down. Go above and beyond (whether you are making $18K or $100K), God takes care of the rest.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
I have a few:

  1. Paul Goldsmith – He’s been a friend for years and I think he is always full of new ideas that push people forward. Above all, he exudes passion for radio and its future. It’s contagious.
  2. Scott Herrold – just one of the smartest people I try to talk to regularly. I’ve learned so much over the years in our conversations.
  3. Alan Mason – Everyone talks about how smart he is. I know this and admire it, but I always think of him for his kindness. He has always been one of the kindest people.
  4. Carol Ellingson & Jordan Smith – I’ve learned so much from both on the promotions side and am amazed at their creativity and innovative ideas!

How do you refresh your creative energy at work?

  1. Make time for it. I have realized that it’s so easy to get lost in the day to day of details. Setting aside concentrated time to only be creative and ignore everything else has really helped me.
  2. I’m paying attention to what is happening outside of my bubble and my business. There are so many ideas out there that I am able to repurpose for our space and audiences.
  3. Invite others into the conversation. So many great ideas start as bad ideas that are retooled.

Amazon Echo or Google Home?
I’m a hold out as long as possible.

Who is your favorite air personality not on your staff and why do you like them?
Jerry Woods & Blanca Vega – The Morning show at WGTS (DC). I just absolutely love both of them and always loved listening to them when I was in town and online. There is an authenticity from both I think comes through on air.

What was your last non-industry job?
It was when I was 16 working at a mortgage company making copies. As thrilling as that sounds, I had my sights set on elsewhere. 😉

Tell me about a project or accomplishment that you consider to be the most significant in your career.
“Oceans” from Hillsong UNITED going #1 at NCA. It had 4 adds on add date. 4! It was the perfect storm of a hit song, amazing team, and the right programmers believing in it early on. It was so hard fought so the #1 felt that much more special once it happened.

Honorable mention: Lauren Heerlein and I did a radio junket at Tooth & Nail taking programmers to The Price Is Right. Our co-worker (Matt Mundt) ended up winning a car, then we had parties to watch it a month later, and recently, a clip of us in line was on a new documentary that came out this year featuring Ryan Gagne…. it was the junket that kept on giving! Oh and the song we were promoting at that event, Kutless “What Faith Can Do”, went #1!

Teach me something I don’t know in the next five minutes.
Watermelon is a fruit and a vegetable. You’re welcome for that only being 5 seconds. 😉

Tamara Moore
Compassion International– Director of Marketing + Fan Engagement
CMB Gold Member Since 2018

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