Member Spotlight – Paul Goldsmith

What is your favorite song?
“No Matter What” by Ryan Stevenson

What is the last book you’ve read?
“Falling Upward” by Richard Rohr

What led you to a career in radio?
Growing up an only child, I listened to a lot of talk radio. It was my constant companion. Being near Chicago, I was blessed with so many great options … WLS-AM and FM, WGN, WLUP. The personalities were so engaging. I never had a desire to be them, I only knew I wanted to work next to them.

When it came time for college, I looked for one with a real station. Olivet Nazarene University has WONU and it even reaches into Chicago. I spent as much time as I could at the station without getting kicked out of school. Started in promotions, then became a morning show producer for Eric Allen. And the rest, as they say, is history.

What advice would you give people new to the business?
Read “Linchpin” by Seth Godin and then become one.

Give a shout-out to someone who is making a difference in radio and what are they doing to make an impact?
Fred Jacobs. He and his brother Paul have been trying to drag radio into the digital age for over 2 decades now. Fortunately, many stations have come along enthusiastically and were early to the Voice Revolution.

How do you refresh your creative energy at work?
Stop working. We all have only so much creative energy each day. For me, it’s there in the morning so I try to schedule all my creative work in the morning and meetings/emails in the afternoon.

Amazon Echo or Google Home?
Google Home. But I think everyone in radio ought to own and use both.

What is your favorite part of your job?
Helping talent (on-air and off) tap into their super-powers and flourish.

Who is your favorite air personality not on your staff and why do you like them?
I get to work with many of my favorite air personalities. Eric Ferguson of WTMX Chicago is not someone I’ve worked with but has been a favorite air personality for years. He’s witty, welcoming, and winsome. Radio’s survival depends on unique and compelling talent in the dayparts you want people to listen.

What was your last non-industry job?
I served as VP of Marketing for CURE. But I kinda turned that into an industry job.

Tell me about a project or accomplishment that you consider to be the most significant in your career.
Turning down my dream job at WLS to stay in Christian radio. 

Teach me something I don’t know in the next five minutes.
I don’t presume to know what you don’t know. If you want to call me, I’m sure we could find something.

You’re a new addition to the crayon box. What color would you be and why?
The Color 9 because I love and relate to the old Chris Rice song Smell the Color 9.

Paul Goldsmith
Goldsmith Media Group – President
CMB Member Since 2014


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