Member Spotlight – Jordan Smith

What is your favorite song?
According to my Spotify stats it’s NSYNC “Bye Bye Bye” but I demand a recount because it should be Hillsong United’s “Closer Than You Know” or “Not Today”

What is the last book you’ve read?
“The Passion Conversation” by Robbin Phillips, Greg Cordell, Geno Church, and John Moore

What led you to a career in radio?
In college the goal was to work in an advertising agency.  After graduation, my plan was to get 1 year of experience in each of the big three advertising mediums (TV, radio, and newspaper) and then skip merrily into an agency.  My first job out of college was in newspaper and like clockwork, left at the minute I hit the 1 year mark and headed to radio.  When I was interviewing at 104.1 KFIS in Portland, OR the PD at the time (Dave Arthur) asked what my five year plan was.  Like a typical 23 year old, I confidently said I was going to spend a year in TV, radio, and newspaper before heading to an agency.  I’ll never forget what he said, “that’s a sweet dream but once radio gets in your blood, you never leave.”  I told him I’d have no problem leaving at the 1 year mark but he was right.  5 years later and I was still in radio as the Director of Promotions and Marketing for KFIS, KPDQ, and 2 other AM stations.

What advice would you give people new to the business?
Engage with fellow Christian radio stations outside of your market.  When I first started in radio, I was located in Portland, OR and hyper focused on all things west coast.  I only watched two stations (KCMS and KFSH) for promotions and marketing inspiration.  It wasn’t until I started working at Tooth & Nail in 2010 that I realized how many amazing stations were out there.  I was in a bubble but didn’t know it at the time.  If you have a question, don’t be afraid to ask someone in another market for advice.  At the CMB summit in Chicago this year I was able to connect with Carol from WPOZ and Haley from The Joy FM to ask for guidance on a problem I was facing at KSBJ with a particular giveaway.  They were more than willing to offer tips on possible solutions!

How do you refresh your creative energy at work?
I watch blooper videos on YouTube from the TV show Friends.  Search “bagpipe bloopers friends” and you will have your next creative marketing campaign in minutes.

Amazon Echo or Google Home?
Neither yet!

What is your favorite part of your job?
My favorite thing at KSBJ is to attend the concerts but instead of looking at what’s happening on the stage, turnaround and look at the listeners.  I used to do this when I was on the label side as well.  You look really weird but watching our audience sing songs that they’ve heard on your station is so moving!  It can really show you the impact you are having in your market, you may be burnt out on a song but that same song got someone through cancer or gave them the courage to go after their dream job.  What we play matters and the power of radio is incredibly visible watching 10,000 sing in unison!

Who is your favorite air personality not on your staff and why do you like them?
Erin Branham at WRBS is one of my favorites!  I love the humor that she brings to their show and I’m jealous of how she rocks a turkey or Christmas tree costume all in the name of good radio.  On top of that, I would pay money to be invited over to her house for dinner.  She’s an amazing cook!

What was your last non-industry job?
I was a barista at Borders Books in Vancouver, WA.  I don’t like coffee but they forced me to drink it so I could describe the taste of all the beverages to the customers.  When my answer was “it tastes like dirt,” they moved me from cash register to barista.

Tell me about a project or accomplishment that you consider to be the most significant in your career.
I was a member of the Capitol CMG radio team in 2013 when we had the #1 single for 50 out of the 52 weeks of the year.  Imagine a giddy Grant Hubbard.

We just had a big moment at KSBJ over Thanksgiving weekend.  In partnership with the city of Houston, we were able to walk an 89.3 KSBJ balloon in their 69th annual Thanksgiving Parade.  I got a little emotional seeing the words “God listens.” floating through the fourth-largest city.  It was the marketing and promotional effort to point people to KSBJ as we were launching Christmas music that evening at 6:00pm.

Teach me something I don’t know in the next five minutes.
My love language is Netflix.  Tips below for fellow introverts!

Kick The Moochers Off
If you’ve unwittingly shared your Netflix password with your two little brothers, their terrible taste and viewing habits may be totally messing up your algorithm. If you want to mess with them, you can ban all moochers from your subscription in one fell swoop by going to My Account > Sign out of all devices.

Flip The Screen
This one might sound like a solution for a fake problem, but “streamer’s neck” can be dangerous for people who binge watch.  Netflix Flip is a Chrome extension that turns the image 90 degrees so you don’t have to arrange your pillow in a weird way or use your hand to hold up your head. Say goodbye to neck pain!

You’re a new addition to the crayon box. What color would you be and why?
Black because it makes you look skinny.  I’m currently working off the “KSBJ 20” that I had no idea was a thing till I arrived in Texas.  We have food for everything.  Birthdays, HR Meetings, the copier running out of paper.

Jordan Smith
KSBJ – Director, Promotions and Marketing
CMB Gold Member Since 2017

 

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