What led you to a career in the radio industry?
I was working for a church consulting company, and having grown up in Houston, I had always been drawn to the ministry at KSBJ. Through a series of connections, I was told about an opening there for a Digital Media Specialist position. A couple months later (and a couple of months before my wedding!) I took the job! Working for KSBJ & NGEN Radio opened me up to the behind the scenes world of Christian radio and I wouldn’t go back for the world!
What advice would you give people new to the business?
Take chances. Reach out and trust God to make a way for you, even if you may feel under qualified. You never know what God has prepared ahead of you that will blow your mind! I never in a million years would’ve pictured the job that I do for CMB, that God cares about our “work” so much that he creates a space for us to express His nature through the gifts He has given us. And to be able to do that through the vehicle of Christian radio is such a bonus.
Be curious. Never settle with the knowledge that you currently have, always seek to understand and be curious about the jobs that other people do. Ask questions and keep learning.
Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
Shoutout to LuAnn Schafer for being one of the most giving and humble ladies I’ve met, not to mention she is full of life and joy for others! She works so hard at her station, Star 99.1, and she volunteers her time at any CMB event she attends to take amazing photos for us and always does so with a ton of enthusiasm and passion. Not to mention shes a #boymom like me and I love chatting with her about her story and her boys. If you haven’t had a chance to chat with LuAnn, look for the lady with beautiful red hair behind the lens at Momentum and tell her thank you and get to know her! (And also smile if she points the camera at you!) 😉
Tell us about a project or accomplishment that you consider to be the most significant in your career.
One of my favorite projects of all time was having the honor of being a part of the very first Easter text campaign at KSBJ. We came up with “real time” text messages of Jesus’ journey to the cross, starting with His triumphant entry to Jerusalem, and finalizing with his resurrection and ascension. It was really interesting walking through all of the scriptures and trying to get each touchpoint to narrow down to 140 characters or so, but the response was incredible, over 15 thousand people signed up the first year!! The project continues to this day, and this past year had 30 THOUSAND sign ups! We got stories back of parents that would read the texts together with their kids and the kids would say “Mom, Jesus just texted again!” Hahaha!! Even people that were contemplating suicide and upon receiving the messages were reminded of their worth and how far Jesus went to win their heart. Being able to use technology in such a tangible, unique way, that quite literally sent the “message” of the Gospel directly into people’s hands was so rewarding!
Tell us about a story of a Christian song that made a difference in your life or the life of a listener.
Oh man……I am such a song person, I feel like I could name 100 songs that do this. But, most recently, Defender (several artists) has really spoken to me and has become one of my favorite songs to lead during a worship service. There is such freedom in knowing that we aren’t responsible for making it work or having it all figured out, and that His ways are always better. Even if you are right in the middle of a situation that doesn’t feel good, and doesn’t feel like it could get any worse, to be able to sing those words and trust that He is always working it out for our good is really powerful. Sometimes I think singing through the disappointment and the pain helps our heart to start to believe it, long before we can feel it or see it.
“Hallelujah, You have saved me. It’s so much better this way. Hallelujah, great defender, it’s so much better Your way!”
Multimedia Manager, CMB