Member Spotlight – Heide Jones

What led you to a career in the radio industry?
I got into radio in a rather indirect way… In 1994 I moved from Michigan to Colorado and started working for HCJB Global (now Reach Beyond) as their medical claims approver.  What do medical claims have to do with radio, you may ask? Well…nothing! After a couple of years, I transitioned to the Special Events Department, planning 100+ fundraising dinners a year and managing a team of 60+ volunteers. Around 1997 we started producing a one-minute radio spot called “Beyond the Call” voiced by Dr. Ron Cline, and stations became really interested in what the ministry was doing around the world. I left HCJB not long after the program started airing and two years later, they asked me to come back as the Director of Station Relations…they needed someone to manage all the relationships they were starting to develop with radio stations across the US. I led that department for 10 years and traveled the world and partnered on projects with numerous stations and ministries. All of the radio relationships I developed around the world led me to my position as the Director of Mentoring at KSBJ in Houston. My 8 years in this role has now drawn to a close and I am transitioning into a new position at KSBJ…Director of Donor Engagement.

What advice would you give people new to the business?
If you are new to the radio industry, I would encourage you to find a mentor as soon as you can. You don’t have to go it alone and be left wondering ‘how do I get past this creative block?’ or ‘how do I handle this situation?’. It may be someone at your station, or someone who works at a completely different radio station on the other side of the country. A great place to meet a potential mentor is at the CMB Summits or the Momentum Conference in Orlando in September…I would be more than happy to introduce you to someone! This industry has some of the wisest, caring and giving people and I know there is a mentor out there for every person searching for that kind of relationship.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
Two people come to mind… First, Sandi Brown at Joy FM in St. Louis. Sandi is a wonderful example of a Godly leader who isn’t afraid to take risks and who loves and takes care of her staff well. Second, Jon Hull at KSBJ in Houston. Yes, he’s my boss, but he is also a man who dearly loves Jesus and this industry, and nothing makes him happier than spending time with radio peeps and generously sharing the wisdom and knowledge that he’s gleaned over his 40+ years in the industry.

Tell us about a project or accomplishment that you consider to be the most significant in your career.
I think one of the most significant things that I’ve been a part of is KSBJ Mentoring. We have worked with more than 50 stations/networks around the world with a potential listening audience of nearly 70 million. It’s so cool to see stations and people we’ve had the privilege of working alongside get recognition from the industry that they so rightly deserve after working so hard to implement best practices in radio. We’ve also heard some incredible stories of entire villages in South Sudan coming to Jesus because of the radio stations that have been planted in their towns. There are so many more stories to tell…God is doing some incredible things around the world and it has been a privilege and an honor to be a tiny part of that. 

Tell us about a story of a Christian song that made a difference in your life or the life of a listener.
I’ve lost both of my parents since I started working at KSBJ in 2011, and it’s so interesting how you can hear a song a thousand times but you don’t really “hear it” until you are going through something in life that makes you connect to the lyrics. I will always remember driving to work one day in the fall of 2012, when my mom was losing her battle with acute myeloid leukemia, and “Blessings” started to play. I started bawling and had to pull over to the side of the road. A similar thing happened when my dad was dying of cancer in 2017…MercyMe’s “Even If” became my anthem…”I know You’re able and I know You can, save through the fire with Your mighty hand, but even if you don’t, my hope is You alone.”

Heide Jones
KSBJ/Director of Mentoring
CMB Member Since 2013

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