What led you to a career in the radio industry?
I recall riding to school and we would listen to the radio. We would listen to either the top 40 station or the main Hip Hop station because there was no Christian station playing music that a high school teen would connect with. I remember listening to the morning team and they sounded like they were having so much fun. However some of the topics they would get into we really bad. Especially for a teenage boy in high school. I remember thinking “I wish there was a station who would play some Audio Adrenaline, or Newsboys or DC Talk. I remember thinking how cool would it be to get to be a part of that.
Later in college they let me have a shift on the college radio station and I could play whatever I wanted. So I would throw on Audio Adrenaline, TFK, Skillet, plus Lecrae, Trip Lee, & Tedashi. It was quite a shift! I would visit youth groups promoting the music and my shift. Give away CDs, play games and have a blast doing it! Many Christians in college would play the secular artists all the time, and I would ask them why they would listen to those songs when there are Christian artists just as good with the message of Christ weaved in. I thought it would be an amazing privilege to be a part of sharing this music with others.
What advice would you give people new to the business?
Have fun, be innovative, take risks, and don’t forget what it’s all for in the end, Jesus Christ.
Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
I appreciate what the folks at Boost 101.9 in St. Louis are doing. They are making a huge impact in the St. Louis community with Christian Hip Hop. They are connecting with an age of people that are desperate for truth and hope in a way that speaks to them.
Tell us about a project or accomplishment that you consider to be the most significant in your career.
Well this accomplishment certainly is credited to God, I was just along for the ride. I took over as KPRD’s manager in 2013. The fiscal year of 2013 the station finished $53,000 in the red. The station every year had finished tens of thousands in the red. It had gotten to the point of where the board was considering letting the station go dark, selling it, or merging it with another station within the network it’s in. Instead they brought me in to see if it could be revitalized. It was quite intimidating. I had to come to the mindset that it was up to God to save the station and it was up to me to do the best I could in everything, and trust that the outcome would be according to His will. We dived in and started doing remotes in the communities, getting to know people in the community, working promotions, giveaways, working on our on-air sound, creating a sound that was highly local but also high quality and engaging. We brought in high level concerts with “Third Day, The Newsboys, Josh Wilson, Aaron Shust, Hawk Nelson, The Afters, Ken Davis, Building 429 & Sidewalk Prophets. Everyone on staff worked so hard and really came together through it all!
We began to hear from listener after listener of how God was using the ministry in some really deep ways in their lives.
Each year the station has grown in its listening audience and done a little better on the finances until last year at the close of the 2018 fiscal year, the station finished in the black for the 1st time since anyone can remember in its 22 year history. Now this year we just finished in the black for the 2nd year in a row! We have also seen a boost in our yearly revenue by about 60% over the past 7 years.
All Praise and Glory to God, it’s by His Power, His doing we just came along for the ride.
Tell us about a story of a Christian song that made a difference in your life or the life of a listener.
I remember playing football in High School, while everyone else was getting pumped up listening to various rock songs. I was listening to Audio Adrenaline’s “Under Dog”. It still gets the blood moving to this day! I’d also say “Send Me” from Lecrae. It was a big motivator along with the song, to say to God, “Okay Lord, I’m ready, send me I’ll go.”
KPRD Praise Radio, Station Manager
CMB Silver Member in 2018