Member Spotlight – Andrew Jackson

What is your favorite song?
That is a constant battle between ‘Storyteller’ by Morgan Harper Nichols, ‘Difference Maker’ by Needtobreathe, and ‘After The Last Tear Falls’ by Andrew Peterson

I love a song that takes me on a journey

What is the last book you’ve read?
I actually LISTEN to more books than I read – I’m able to absorb audiobooks much better than trying to read a few chapters before I drift off to sleep at the end of the day.

I am currently making my way through ‘The Dark Tower’ Series by Stephen King – shocking? Well, I find it fascinating how Stephen King bases his monsters on human frailties – and the ways good prevails over evil.

At the moment, I am wrapped up in Stephen James’ ‘The Pawn’ – a suspenseful crime novel.

What led you to a career in radio?
God and Dave Ramsey – When my personal business closed, I reentered the work force as a database entry grunt for the marketing department of a local casino… Once we eliminated our debt, thanks to Dave Ramsey’s Financial Peace University, my wife heard of a job opening at 88.7 The Bridge. Since we were doing well financially, I did not want to rock the boat. But – I believe – because we had eliminated our debt completely – God was opening the door for us to afford joining a brand new non-profit ministry. As a result of taking that step of faith, He continues to bless the decision.

What advice would you give people new to the business?
Learn while you’re moving! Fail forward! Be creative! And believe in the great potential of yourself and your station. Think and act like a Major Market station on your way to becoming a Major Influence for Christ in your region.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
Jack Eason, Founder of Crossover Ministries International, has made a huge impact in our listener’s lives through mission trips and support opportunities for the Dominican Republic. He has helped our ministry grow year over year through successful story-focused fundraising campaigns. And as a personal mentor he challenges me to strive for more, while being grateful for and generous with all God has provided.

How do you refresh your creative energy at work?
Fresh creative perspective can be difficult to obtain if you get stuck in a predictable pattern. To burst out of a familiar rut, I peek into another world. Look at the marketing and promotions of competitors and peers in different radio markets, formats, and even countries! Visit their websites, download their apps, subscribe to their lists, and listen to their broadcasts. *Advanced tip: Don’t stop at radio – look into other creative media you personally enjoy to capture amazing ideas you can transform to serve your listeners!

Amazon Echo or Google Home?
Both! Google Home was a surprise gift from my wife two Christmases ago. Amazon Echo Dot was a staff gift following a successful promotion to roll out our own Amazon Skill for Listeners. Both have a place on my desk and deliver different experiences depending on my mood.

What is your favorite part of your job?
Before I even worked in radio with The Bridge, I discovered my favorite part of my ‘job’! It is that moment when a Listener decides to trust Christ based on an invitation I helped craft. More broadly – when the marketing works. I enjoy sharing new ideas, products, and experiences with people who have never heard of what I am offering. And after they trust my recommendation, my big payoff comes when they become a sold-out fan of a new found favorite!

Who is your favorite air personality not on your staff and why do you like them?
Dave Moore – this guy is a consummate professional. Every word he utters is solid radio gold. His personality and humor touch listener’s hearts to immediately form friendships. His talent and technique to uncover local stories his fans care about is legendary. (* and he paid me $25 to slip this into my response)

What was your last non-industry job?
Before entering radio – I was working as a marketing assistant for a local casino. To be honest, I was a glorified data entry clerk. I found many ways to program monotonous tasks into scripts that automated my efforts. That freed me up to help in other departments and learn a lot about the gaming industry in a short amount of time. (I was out of there in just 10 months!)

Tell me about a project or accomplishment that you consider to be the most significant in your career.
Of the projects and accomplishments experienced during my time as a professional marketer, there are a few that stand out as being significant. Being among the first vacation rental companies offered on hotel booking websites as they launched online. Improving fundraising event processes from paper-and-pen to real time reporting software. Flying with the Air Force Thunderbirds as part of a media flight to promote the U.S. Air Force’s 70th Anniversary. But I don’t like to rest on past laurels because exploring new ways of delivering our message to audiences continue to emerge, allowing us to reach greater goals and challenge the status quo.

Teach me something I don’t know in the next five minutes.
Did you know that ravens in captivity could live more than 70 years?

You’re a new addition to the crayon box. What color would you be and why?
A good friend used to say my wardrobe needed more color. Her nickname for me was ‘Blandrew’. I think this is as good a name as any for a new crayon color! (* Thankfully my lovely wife of 11 years has been working diligently to remove all trace of ‘Blandrew’ – try as I might to keep him alive.) 

Andrew Jackson
88.7 The Bridge – Director of Marketing
CMB Silver Member Since 2017