Member Spotlight – Andrea Kleid

What is your favorite song?
Josh Baldwin “Stand In Your Love”

What is the last book you’ve read?
Richard Rohr “Breathing Under Water”

What led you to a career in radio?
The short answer is Plumb and Rebecca St. James. Kidding, but not kidding. I loved the honesty of Plumb’s lyrics, and Rebecca’s leadership with young women. I was a film/tv/radio major in college and wanted to be a documentary director. To round out my other internships, I interned at a Christian radio station in Cincinnati and fell in love with the way music impacted the lives of listeners. After college, I was offered a job at WAY-FM in West Palm Beach. I believe the beach part drew me in. I have always loved getting to know listeners and understand why they listen.

What advice would you give people new to the business?
Don’t get jaded. Don’t become religious. Don’t believe the lie that radio and records are on opposite sides. Ask God about your true identity and lead with that.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
My shoutout is to Troy West. Troy is a humble, strong leader who cares deeply about radio and his staff. He is steady and caring and always makes time for people. He takes care of people and that’s probably the most impactful difference a leader can make. Also, he has a ridiculous dry sense of humor, which is my favorite.

How do you refresh your creative energy at work?
Listening to music. If I find myself getting stuck in a rut, I find my favorite playlist and blast it in my office. It reminds me why I’ve chosen this amazing career. Music changes lives.

Amazon Echo or Google Home?
Nope, I don’t like the government spying on me. Kidding. I gave my Echo to Steve Shore, so now they’re listening to his family. I am safe.

What is your favorite part of your job?
Hearing stories about how these songs impact lives. Our currency is hope.

Who is your favorite air personality not on your staff and why do you like them?
Sarah Taylor. She’s incredibly real and is always paying attention to what’s happening in the world and how that impacts her listeners. She goes out of her way to make her show relevant every single day.

What was your last non-industry job?
Non-industry? Gosh that was a long time ago. I worked at a music store!

Tell me about a project or accomplishment that you consider to be the most significant in your career.
I absolutely adored leading the Word Promotion Team for almost 10 years. We were a tight knit family that went through a lot of life together. I learned so much about myself over those ten years, and no matter what, we stuck together. There were so many special accomplishments that I could name, but the thing I’m most proud of are the relationships I built. I loved that team and the bigger team surrounding us. We were fearless and committed to one another and our artists. It was truly one of the biggest honors of my life.

Teach me something I don’t know in the next five minutes.
Only 12% of music decision makers in Christian radio are female. We must make an effort to grow this if we expect to connect with our female audiences. Who wants to raise their hand to help in this growth?  

You’re a new addition to the crayon box. What color would you be and why?
Yarrow Gold. You tell me.

Andrea Kleid
Boxer Poet – President
CMB Gold Member Since 2012


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