NATIONWIDE RESEARCH AT A GLANCE
We asked Contemporary Christian Music Radio listeners in multiple markets across the North America during the past few months this question: If you could tell the leaders of your favorite Christian radio station to keep doing one thing, what would it be? From the open-ended answers, these are the Top 5 themes they mentioned:
Here are their Top 5 answers:
- Uplifting Music
- God Stories
- No Commercials
#1 – The feeling of encouragement. It continues to show up, time after time, as the #1 reason Christian radio listeners listen. Not the word “encouragement” or “encouraging” . . . there’s nothing wrong with using the words . . . but if you want to really deliver for your listener, make your station or program feel encouraging to her.
#2 – Uplifting music. Always a top reason.
#3 – Prayer is interesting. We have seen so much interest in prayer on the radio lately, more than we’ve seen in the past. Your listener doesn’t just want you to talk about prayer .. . they want you to pray!
#4 – Uplifting stories of God’s work in the world are what she wants. Testimonies are part of this, particularly if they have encouraging endings (see #1).
#5 – If you’re a non-com who runs little or no underwriting or commercials, your advantage is big and continues to grow!
You can boil down the top list to this: Be spiritual encouragement, whether with music or words. Make every minute another opportunity to encourage. To quote my friend Steve Lawhon at Shine FM in Baltimore, “More breaks that connect . . . and fewer that don’t!”
Coming in May to Finney’s Fast Five, we asked listeners across the US: “If you could tell the leaders of your favorite Christian radio station to change one thing, what would it be?” From the open-ended answers, we’ll give you the Top 5 themes.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.