NATIONWIDE RESEARCH AT A GLANCE
We asked Contemporary Christian Music Radio listeners in multiple markets across the North America during the past few months about their favorite Christian book they have read other than the Bible. Here are the most mentioned titles:
- (tied) Redeeming Love, Francine Rivers
- (tied) The Shack, William P. Young
- Mere Christianity, CS Lewis
- Left Behind Series, Jerry B. Jenkins and Tim LaHaye
- (tied) Heaven is for Real, Todd Burpo and Lynn Vincent
- (tied) Jesus Calling, Sarah Young
- (tied) Knowing God, J.I. Packer
We see this as a little peek into the heart of our listener. Other than the Bible, not only what have they read, but also, what stuck? And what did they remember?
Fascinating that 3 of the Top 4 are Christian fiction.
The Shack, likely propelled by the movie, tied for #1.
For male decision makers, it’s important you understand the appeal of Francine Rivers.
Mere Christianity, 66 years after first publication still ranks high! If you’re in Christian media and you’ve never read it, you have some homework.
Check out the staying power of Left Behind, now almost 25 years since the first book was released.
Note that only one of the top books is a daily devotional.
And for the first time since we started surveying, A Purpose Driven Life/Rick Warren did not make the list.
It’s also worth noting that none of these are recent releases.
Coming in May to Finney’s Fast Five, we ask Christian radio listeners what they want you to keep doing on your Christian radio station or program. We’ll show you the Top 5 answers…
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.