NAB Launches Coronavirus PSA Campaign, ‘Toolkit’ For Broadcasters

nab2019.jpgThe National Association of Broadcasters is launching a PSA campaign on preventing the spread of COVID-19 as part of a “Coronavirus Response Toolkit” for radio and TV stations.

The toolkit includes downloadable radio and TV public service announcements and scripts in English and Spanish, additional resources on the topic, and editorial guidelines for coverage of the virus.

“As America’s ‘first informers,’ local radio and TV broadcasters and our network partners have long been committed to ensuring public health and safety during times of emergency,” said NAB President and CEO Gordon Smith. “As COVID-19 impacts everyday life, it is important for broadcasters to communicate credible news and information to keep people safe and informed. I encourage all broadcasters to utilize resources in the toolkit to help their local communities during this critical time.”

Find the toolkit at www.nab.org/coronavirus.

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