NATIONWIDE RESEARCH AT A GLANCE
We asked Contemporary Christian Music Radio listeners in multiple markets across the US during the past year this question: If you could tell the leaders of your favorite Christian radio station to keep doing one thing about what they do on the radio, what would it be? Here are the top five most popular responses:
- Tell hopeful stories
- Be encouraging and inspirational
- Play uplifting music
- Use Scripture on the air
- Be energetic and positive
We talk with friends in Christian radio about the importance of hopeful, happy surprise ending stories. And this research echoes what a big deal this is. One of the biggest opportunities we have heading into 2017 is maximizing hopeful stories on the air.
Coming in Finney’s Fast Five for November, the first in a series from our just-completed nationwide Finney Media Why Listen? Survey. For November, we ask our respondents about different benefits of the music on Christian radio stations. Hint: It’s a whole lot more about personal encouragement and worship than it is about listening with the kids.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.