NATIONWIDE RESEARCH AT A GLANCE
We asked Contemporary Christian Music Radio listeners in multiple markets across the US during the past year this question: “If you could tell the leaders of your favorite Christian radio station to change one thing about what they do on the radio, what would it be?” Here are the top five most popular themes:
- More music variety, including different genres and older favorites.
- Newer music more often, including new artists.
- Less talk and more upbeat music.
- Fewer commercials.
- More positivity, encouragement, and inspiration.
What really came through in this question for many is that they really like what you already do . . . and they have a challenging time coming up with things they would like for you to change. On “fewer commercials”: remember that the listener doesn’t know the difference between commercials and underwriting messages and sponsorship announcements. They all sound the same to her.
Coming in Finney’s Fast Five for October, we ask Christian radio listeners across the country this question: “If you could tell the leaders of your favorite Christian radio station to keep doing one thing about what they do on the radio, what would it be?”
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.