NATIONWIDE RESEARCH AT A GLANCE
In the 2016 Finney Media Why Listen? Survey, we asked Contemporary Christian Music Radio listeners across the US to rate different statements about the benefits of Christian music played the radio. Here are all the statements, with the percentages of respondents who Strongly Agreed + Agreed from all-Music stations and from Music & Talk stations.
- Christian music uplifts and encourages me 98% 98%
- Christian music is an essential part of my life. 96% 96%
- Christian music helps me to worship wherever I am. 96% 96%
- I get a sense of calmness when I listen to Christian music. 95% 93%
- I listen to Christian music with my children. 70% 57%
Huge positives for the uplifting/encouraging aspects of the music we play! It’s making an enormous difference in the life of our listener. She also, overwhelmingly, thinks Christian music is an essential part of her life. When we talk to Christian radio listeners and ask them for how they describe the music, we hear words like “live-giving”, “difference-making”, and “feels like I’m in a room with God”. The music is profoundly, deeply, emotionally connective with our listener.
Coming in Finney’s Fast Five for December, the Top Christian Denominations in the 2016 Finney Media Why Listen? Survey. Hint: You’re not one denomination. You’re multi-denominational – your listeners worship in differing ways, with differing traditions, with differing words.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.