Ranking The 5 Marital Statuses Among CCM Listeners in the Why Listen Survey 2018 – Finney’s Fast 5

NATIONWIDE RESEARCH AT A GLANCE

The Finney Media Why Listen?® Survey 2018. 26,800 respondents – over 3 million data points – from four different formats – Music stations, Music/Teaching stations, All-Teaching stations, and Teaching programs.

There’s much discussion about focusing our radio stations and programs on people beyond the nuclear family. In 2019, there are way more types of folks listening than moms who married for the first time. Here are the Top 5 Marital Statuses ranked in the recent nationwide survey.

  1. Married First Time   50%
  2. Re-married   21%
  3. Divorced   13%
  4. Single/Never Married   10%
  5. Widowed   5%

Here’s a way to think about this: If you’re talking to your listener as if she is married for the first time, you’re talking to only half of your listeners. And if you assume she is married – for the first time or more often –you’re still talking to only about 7 in 10.

We’re coming up on Valentine’s Day. It’s a happy day for many people. Not so much for others. And if you’re going to be empathetic with all of your listeners, it’s crucial that you’re sensitive to this. Some of your listeners are happily married, some are single and wish they were married, some are divorced, some are unhappily married, and some are happily single.

It’s complicated.

Coming in March – We’ve compiled the research numbers for 2018. We’ll have the Top 5 songs from each of the last ten years, based on the latest listener feedback.


Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.

Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.

Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.

He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.

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