NATIONWIDE RESEARCH AT A GLANCE
In the 2016 Finney Media Why Listen? Survey, we asked Christian Radio listeners across the US about their denomination or church affiliation. Our survey uncovered listeners from many different denominations, representing major differences in how they worship, the words they use, and even how they – and their pastors – dress for church. Here are the top five denominations, with the percentages of the respondents from the All-Music and Music and Talk formats:
||Music & Talk:
It turns out we appeal to people from many different denominations. Expressive Pentecostals. More subdued Methodists. Liturgically-focused Catholics. Lots of Baptists who are used to expository preaching.
And here’s the challenge . . . for our Christian radio stations – with their broadly multi-denominational audience – to succeed with the widest group of people, we need to be multi-denominational. Playing songs and talking in ways that are boldly Truthful and are appealing to as many as possible by using a common language that is understandable to all of them.
It’s clear from our survey that the passion for Christian radio is high. Your listener’s desire to grow spiritually, to be encouraged, to better understand Scripture and how to apply it to her life is universal across all these denominations. Those findings were clear in the Finney Media Why Listen? Survey.
Are we designing what we put on the air in such a way that, for people who are part of diverse denominations, is always easy to consume, always easy to understand, and actually encourages them to move toward Him today?
Coming in Finney’s Fast Five for January, The Top 5 Reasons Christian Radio Listeners Give To Your Radio Station.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.