NATIONWIDE RESEARCH AT A GLANCE
In the 2016 Finney Media Why Listen? nationwide Survey, we asked Christian Radio listeners across the US why they listen to Christian Radio. Here are their top main reasons for listening, broken down by age bracket:
A number of fascinating findings as we break down the Main Reasons Christian radio listeners listen.
In each demographic break – from younger to older – notice how “It helps me grow spiritually” grows as a Main Reason, almost as if these listeners take our call to grow closer to Jesus more seriously the closer they get to spending eternity with Jesus.
A similar trend line on “It helps me to understand Scripture better”, which grows from significantly as a Main Reason to listen from younger to older listeners.
Conversely, look how “It’s safe for me and my family to listen to” and “I want to get away from the negativity on other stations” drop as Main Reasons as the audience gets older.
And check this out – “I like the worshipful Christian music” and “I want to be encouraged” are dominant Main Reasons among all three age segments – young, middle aged and older.
Coming in Finney Media’s Fast Five for April: From the nationwide Finney Media Why Listen? Survey, we asked listeners why they give to Christian radio. We’ll give you the Top Reasons Christian Radio Listeners Give To Christian Radio, broken down by age.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.