Christian Radio Listeners Top Reasons for Not Giving – Finney’s Fast 5 // February 2017

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finneylogoNATIONWIDE RESEARCH AT A GLANCE

In the 2016 Finney Media Why Listen? nationwide survey, we asked Christian Radio listeners who say they don’t give to a Christian radio station why they don’t make a financial contribution to the radio ministry. Among listeners who indicated that they don’t currently give to the radio ministry, here are the Top Five Main Reasons they say they don’t give:

  1. I have a limited income and can’t give right now   —   46%
  2. I give to other organizations that need money more   —   14%
  3. I only give money to my local church   —   11%
  4. I did not know they needed my support   —   2%
  5. Lots of other people listen and probably give   —   2%

There were many positive findings in the Finney Media Why Listen? Survey. The answers to this question are some of them. Our #1 reason that listeners who don’t give don’t give is that they can’t. Not that they don’t believe in what you do. Not that you’re annoying them with something you do on the air. Not having enough money to help is overwhelmingly the #1 reason.

Coming in Finney Media’s Fast Five for March: From the nationwide Finney Media Why Listen? Survey, we asked listeners across multiple age ranges why they listen to Christian radio. We’ll break out those Main Reasons for listening into age demographics to compare similarities and differences.

 


 

Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.

Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.

Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.

He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.

EMAIL  |  WEB

 

 

 

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