NATIONWIDE RESEARCH AT A GLANCE
In the nationwide 2016 Finney Media Why Listen? Survey, we asked Christian Radio listeners across the US why they might make a financial contribution to a radio ministry. Among listeners who indicated that they have given to a radio ministry, here are the top Main Reasons they say they give:
- I believe in the mission/vision of the ministry — 84%
- They courageously teach God’s Truth — 77%
- They help create a positive atmosphere in my life/home — 73%
- They encourage me during difficult times and give me hope — 70%
- They remind me of what God has done for me — 70%
Your listener doesn’t just like your station. She LOVES your station! When you do a good job of reflecting your mission and vision in a way that is understandable and clear, she’s more likely to jump on board and help.
We believe that to engage your listener in this way, you need to repeatedly make clear why she should care about what you do. When you connect emotionally with your listener, explain that you are listener funded, and focus on the heart change that God is doing with your station as the soundtrack, she will want to help.
Coming in Finney’s Fast Five for February: From the nationwide Finney Media Why Listen? Survey, we asked listeners who don’t give why they don’t give. We’ll give you the Top 5 Reasons Christian Radio Listeners Don’t Give To Your Radio Station.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.