I grew up in Singapore, known for it’s fantastic, inexpensive food at hawker stalls.
I’ve spent lots of time in Beijing and Shanghai and Xi’an — with many trips to Hong Kong over the years.
I’ve tasted great, authentic Chinese food in China.
So why is my favorite Chinese restaurant in Melbourne, Australia?
They gave me a reason to come back, to go out of my way to come back.
If I could only eat one more Chinese meal in my life, I would fly to Melbourne to eat it at Bamboo House.
Why should you care about this?
Because I think you need to give your listeners a reason to spend time with you every single day.
I can’t tell you what that reason is, only that it has to be about more than just scheduled songs.
It has to be about something no one else does quite the way you do.
They, your listeners, may not always be able to articulate why they love what you offer most, but you need to find that reason for them and offer it to them every quarter hour.
That’s the challenge.
You’ve got to give them a reason to find you.
Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9
Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver.
You can learn more about Doug, his philosophy and his clients HERE.