Sometimes Audience Development Group has to convince people to do something that they really don’t want to do, so they can become what they have always wanted to be. We tend to be comfortable doing the same things, the same way, over and over again and this can cause people to stall in their growth. It is important for us to keep an open mind. Here are some amazing examples of those who didn’t:
“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” The editor in charge of business books for Prentice Hall, 1957
“But what is it good for?” Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.
“There is no reason anyone would want a computer in their home.”Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo, 1876.
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s.
“I’m just glad it’ll be Clark Gable who’s falling on his face and not Gary Cooper.” Gary Cooper on his decision not to take the leading role in “Gone With The Wind.”
“Heavier-than-air flying machines are impossible.” Lord Kelvin, president, Royal Society, 1895.
“If I had thought about it, I wouldn’t have done the experiment. The literature was full of examples that said you can’t do this.” Spencer Silver on the work that led to the unique adhesives for 3-M “Post-It” Notepads.
“The bomb will never go off. I speak as an expert in explosives.” Admiral William Leahy, US Atomic Bomb Project.
“Stocks have reached what looks like a permanently high plateau.” Irving Fisher, Professor of Economics, Yale University, 1929.
“Airplanes are interesting toys but of no military value.” A Professor of Strategy.
Brian Wright is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming.
After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group.
For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue.