It Doesn’t Matter How Fast You Type

The race.

Once, the number of words you could type in one minute mattered, at least if typing was your job.

But that time is done.

It doesn’t matter how fast you type now, just as it’s never mattered how fast you read.

That’s not how anyone is measured.

And it doesn’t matter how fast you talk, despite what PPM would have you believe.

The only thing that matters is what you say and how you make me feel.

I want you to believe that what you say matters — because it does.

I know that’s hard because everyone on your side of the mic who judges you is telling you the opposite.

But I am telling you the truth.

Words have always had power. They matter.

Choose them carefully.

Express them emotionally.

It’s not a race against the clock.

That’s not how you’ll win.


Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9

Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver. 

You can learn more about Doug, his philosophy and his clients HERE.



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