In a day and age where content is being raised up as the critical element in Christian radio, I thought this story would be worth sharing. I agree that content is important as well. Sometimes perhaps the thinking is that because there are so many people who are voice tracking, that when we are doing a live air shift, what we share is really unimportant. People are voice tracking and seemingly giving a little effort at what they voice track, so what I contribute on the radio is relatively unimportant…we think. Wrong.
Recently I was visiting a station and it came time for the live announcer to share something between songs. With all of our digital technologies that are important and can be effectively used in partnership with our radio gigs, they can sometimes be a distraction.
This announcer was so busy posting on Facebook, responding to text messages, and watching the big screen TV in the studio, but he was totally unaware of what was happening on the air. He failed to be listening as a listener.
He jumped back onto the mic in a loud, and abrupt way, coming out of a very impassioned song with a slow tempo by Major Core artist. I could not help but think as a listener, I had been jilted mentally from one thought to another, with no connection between the two. In my opinion, that is where we are losing our effectiveness in radio. We have enough to do already with making sure the computers are operating smoothly, the next song is ready to play, Live mentions are ready to be read, timing out to meet the hard breaks, etc. and now we have all these other distractions that have nothing to do with what the listener is hearing at that given point in time.
My vocal coach advice would simply be this: listen like a listener. Put on the headphones and pretend like you are a listener and when you do, see if you will continue to listen to your station with what you’ve heard in the last 10 minutes.
It’s like driving. I see people all the time doing crazy things while driving. I see people texting, talking on the phone, watching TV, doing their nail polish, making a salad, etc. I want to roll down my window and just scream at them, “just drive.”
So today, perhaps the best thing you can do for your station, is just listen… Like a listener.
Twenty-five years of experience in management, fundraising, and supporting ministries is what you get when you meet Jack Eason.
A leader in building teams, and achieving goals, Jack co-founded The Heart Share Group with the purpose of helping organizations meet their full potential.