“The most seductive thing about art is the personality of the artist himself.”
You’ve probably heard of the HGTV show “Fixer Upper,” where husband and wife Chip and Johanna Gaines rehab houses in the Waco, TX area. There’s a lot of talk about the show, how talented Johanna is… and how crazy Chip is. That’s true, but what really makes it work is the stark differentiation between the two hosts. Dare I say role definition?
Two people who are exactly alike, or even closely alike, rarely generate the kind of passion seen on “Fixer Upper.” She’s smart, creative and more of a “driver,” he’s a total expressive, and a lovable clown. If it were just Johanna or just Chip it would wear out quickly. But that’ll never happen since both people are uniquely different, yet oddly compatible.
So how about your team shows? Are they similar in personality and approach, or do they create stark differentiation?
By stark I mean… well you’ll just have to see the show and how much they play up on the differentiation. They stand out from each other, and the result is a ton of entertainment. Even “serial” entertainment, where they’ll want to come back day after day.
It’s the personality of the two of them that creates the “art” that’s made them so successful.
P.S. Yes, I know part of the show is fake, but the two people in it are very real.