3 simple ideas:
- Hire great air talent for everyday-part, including nights and weekends.
- Spend more on writing and voice actors to make every commercial better.
- Super-serve your local community and scorn syndicated content.
Often, the way to “better” is by asking what your station is notdoing right now.
Think like a listener.
What would youwant to hear on your station even if you didn’t work there?
What sort of listening experience would dramatically affect you and lead you to tune in every day?
Iconic products are almost always the result of creating something so unexpected, so much better than any other product of its type, that it changes the way we think of the whole product category.
Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9
Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver.
You can learn more about Doug, his philosophy and his clients HERE.