CONSULTANT'S CORNER

Depleted

November 6, 2019
…and that can be dangerous. I heard from an old, dear friend recently. I had checked on him, suggesting we…

Keep An Open Mind

October 30, 2019
Sometimes Audience Development Group has to convince people to do something that they really don’t want to do, so they…

Don’t Believe Everything You Think

October 23, 2019
It’s an interesting idea. Andy Andrews says, “Don’t believe everything you think. What you think is what you know. And…

When Less is Really More

October 16, 2019
When my friend, Kevin Metheny, was programming a small-signal station in San Diego he chose the strategy of creating his…

How To Attract More Fans

October 9, 2019
Every Christian station wants three things: More listeners, more fans, and (if you're a non-com) more donors. All along we…

Are You Codependent?

October 2, 2019
For decades, the Eagles hated each other. They wouldn’t even ride to the shows in the same limo. But they…

Become An Owner

September 25, 2019
From the time we are born, we know the power of ownership. Even now when I’m with our grandkids (ages…

What to Look for in a Coach

September 18, 2019
It’s easy for air talents or Program Directors to shy away from coaching. I get that. For one thing, most…