CONSULTANT'S CORNER

When Less is Really More

October 16, 2019
When my friend, Kevin Metheny, was programming a small-signal station in San Diego he chose the strategy of creating his…

How To Attract More Fans

October 9, 2019
Every Christian station wants three things: More listeners, more fans, and (if you're a non-com) more donors. All along we…

Are You Codependent?

October 2, 2019
For decades, the Eagles hated each other. They wouldn’t even ride to the shows in the same limo. But they…

Become An Owner

September 25, 2019
From the time we are born, we know the power of ownership. Even now when I’m with our grandkids (ages…

What to Look for in a Coach

September 18, 2019
It’s easy for air talents or Program Directors to shy away from coaching. I get that. For one thing, most…

Focus

September 11, 2019
It’s harder than we think. What one thing does your station do better than any other radio station in your town?…

Primary Competitor

September 4, 2019
Over the years radio stations have spent millions of dollars and man hours analyzing their competition. They have carefully plotted…

How to Grow Fans

August 14, 2019
Right now I'm in the middle of a project with CMB that some of you may have participated in. It's…

How Do You Harness Risk?

July 31, 2019
One thing inherent in leadership is risk. And how a leader views and handles risk has everything to do with…