CONSULTANT'S CORNER

What Listeners Want

November 14, 2018
I have often heard it said over the years that radio personalities are the mortar that holds the…

Just Take it Away

November 7, 2018
When they asked Michelangelo how he made his statue of David he is reported to have said, "It was easy. I…

3 Ways to Make Radio Better

October 24, 2018
3 simple ideas:
  1. Hire great air talent for everyday-part, including nights and weekends.
  2. Spend more on writing and voice…

Station Streaming

October 17, 2018
With the arrival of the Google Home and Amazon Echo voice-activated streaming devices, it is more important than even that your station’s streaming be…

What You Can Do in 6 Seconds

September 26, 2018
The other day, I was having to teach someone how to talk over a song intro.  This is a modern…

It’s About the Heroes

September 19, 2018
We forget, don’t we? We forget what real people go through every day. We forget the messages they are bombarded…

The Listening Experience

August 29, 2018
What do listeners experience when they listen to your radio station? One of the goals you have as a program…