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COMMUNITY ENGAGEMENT MOMENTUM SUMMIT • Thursday, APRIL 26th • 8:30a – 5:00p
“Engaging Your Community: Serving Real Needs Without Looking Like A Show-off”
David DuBose • Market President/Chief Revenue Officer, Townsquare Media Tuscaloosa
When needs arise in your market, your station can mobilize listeners to get the job done, in a meaningful and authentic way. And it can be a win for your station, too! In this session, you’ll learn four easy steps to serving your community in ways that can be monetized, bolster your station brand, AND entertain your listeners all at the same time! Believe it or not, it can be done.
David has been involved in broadcasting in Alabama since 1984. He specializes in leading collaborative teams in order to get results. David has been elected to the Alabama Broadcasting Hall of Fame, named Broadcaster of the Year by the Alabama Broadcasters Association and named Top General Managers in Radio by Radio and Records Magazine.
“True Confessions of a Promotions Director”
Carol Ellingson • Promotions Director, Z88.3/Orlando
Your business cards say Promotions Director and most days it’s awesome, but sometimes it feels like no one understands what you do. They just keep piling more and more on your plate and somehow, you’re expected to keep them all spinning. No one likes to be stressed and if you live there constantly, the job isn’t fun anymore. So how do we spend more time creating and less time being overwhelmed, aggravated, stressed and even angry? To empower you to make changes that will help you love what you do again, Carol will share what has helped her. Get ready to reignite the passion that brought you to this crazy job in the first place!
Carol started her adventure at Z88.3 as an intern way back in the day before most people had texting plans. She left for a short break to attend Florida State University (Go Seminoles!), before returning to Z88.3 after college as their first, full-time Promotions Director. This year she celebrates 13 years as Promotions Director at the Z. She has also helped Z88.3 grow socially and now, along with promotions, heads up the social media and donor love departments for the Z family of stations.
While most people look at her job description and run screaming in the other direction, Carol sees a unique benefit to keeping everything together. She believes it actually makes her life easier, but don’t tell her boss that she admits that. 😉 Carol’s heart is in promotions and she has a passion for making sure other Promotions Directors feel like they aren’t on a lonely island by themselves. If you are a promotions or social peep reading this, you know exactly how hard this job is, and how easy it is to get overwhelmed and burnt out. Her goal is to share ways that involve less head banging at the end of the day and create more winning moments for you and your radio station.
“Making Live Broadcasts a Win-Win For Your Station and Community”
Frank Reed • Morning Host, 94.9 KLTY/Dallas
Frank will share about finding the right partners, making the on-air content unforgettable, and his “secret sauce” for every live broadcast or event. KLTY’s Annual Christmas Wish promotion has facilitated over 8 million dollars in donations and gifts through the years, you’ll hear how it happened!
Frank Reed is the host of the highly rated “Frank, Starlene and Hudson in the Morning” morning show on 94.9 KLTY Dallas. Frank’s career spans nearly 5 decades with stops in Orlando, Miami, New York, and the last 26 years in Dallas. He is the recipient of the NRB’s Air Personality of the Year Award, CMB’s Scott Campbell Award, and is a McVay Media Program Director of the Year award winner. He recently authored his first book, “Frankly Speaking”, A Memoir. Frank and his wife Patti reside in Keller, Texas.
“Using Social Media to Create a Boost Around Concerts: Let’s Build A Plan”
Gunnar Simonsen • Social Media Consultant / Content Strategist
The latest Chris Tomlin concert is coming to town. You’ve created an on-air campaign, event page, a meme, and even shared a video from the promoter. And now that you’ve posted them, you can set it and forget it. Right? In this session, we’ll share best radio practices for Facebook, Instagram, and Twitter that have helped other stations ride the wave of excitement from concerts and events by taking their strategy from “set-it and forget-it” to “build it and they will come”.
Gunnar Simonsen has spent the better part of the past decade coaching radio stations, organizations and individuals on best practices for social media. He has taken his message to places such as Hong Kong, Indonesia, Malaysia, Singapore, Kenya, Dubai and Lebanon as well as various cities across the United States and Canada. Gunnar’s unique perspective on social media makes his approach accessible to both experienced and novice users alike. Over the years, his clients have organically reached hundreds of millions of people by using social media to effectively share their stories.
“The Best Promotion We’ve Ever Done”
This session will focus on inspiring ideas in the CMB community. Program Directors and Promotions Directors will unpack the best promotion or event they’ve ever had, all in an effort to help you put your own spin on it for your market or come up with a completely new concept.
Gold Member – Free to one or all Summits // Please register your free admission.
Silver Member – $109 for 1 day Summit OR $199 for 2 day Summit Bundle
Non Member – $159 for 1 day Summit OR $279 for a 2 day Summit Bundle
Momentum Summits include a full lunch on the day(s) registered.
*Registration closes on April 18th. NO walk up registration will be accepted at any CMB event. CLICK HERE for more information about CMB membership levels, benefits & pricing.
Need help convincing your boss to send you to the Momentum Summits? Use our proposal letter!
Harvest Bible Chapel – Niles
SpringHill Suites – Chicago O’Hare
Join Word Records for deep dish pizza and an intimate evening with for KING & COUNTRY. They will share new music and stories about what they’ve been up to, where they’re headed and a fun Q&A. Busses will be at the host hotel to pick up attendees at 4pm. • RSVP: firstname.lastname@example.org
Ground Transportation – You will need to make arrangements to/from the airport and the event location. The hotel provides a shuttle 24 hours a day to/from the airport that arrives every top and bottom of every hour.
CMB’s mission is rooted in our faith in Jesus Christ and our desire to equip Christian music broadcasters. We acknowledge that all sponsors, speakers and event partners may not affirm our statement of faith. However, we believe that their participation will strengthen CMB’s overall mission and Kingdom objectives.