CMB Techsurvey 2018

Jacobs Media and Christian Music Broadcasters (CMB) are inviting all Christian music-based radio stations to participate in our fifth annual CMB Techsurvey. On the heels of our previous 13 annual all-format Techsurveys, we’ve learned that Christian Radio listeners have unique needs and interests that led us to create this stand-alone study.

“For the past five years, Christian Music Broadcasters has partnered with Jacobs Media to provide one of the best research opportunities for radio, the CMB Techsurvey,” notes Michelle Younkman, CMB Executive Director. The stations who have participated every year have a phenomenal trend pattern. They can see how their station continues to impact their listeners on a variety of levels. The survey also helps stations identify areas for future growth. For stations who are looking for a cost-effective way to generate in-depth research on how your listeners are engaging with your station, there is no better value than the CMB Techsurvey 2018. It is CMB’s vision to see Christian music radio grow and this is an invaluable tool to help stations reach more people.”

Our goal in working with CMB is to create a survey that helps enlighten and inform Christian music broadcasters about how their audience is using technology to interact with friends, family and with radio. We want to identify the opportunities that exist in the digital space for growth, membership development, and better communication with your key listeners, to help you decide where to invest time, resources, and personnel.

CMB Techsurvey 2018 is a national web-based research study devoted to media and technology, utilizing radio station databases. Within the last few years our annual Techsurvey was opened to all formats and we’ve ended up creating the largest research study ever conducted for radio. The study continues to grow larger each year with more radio stations signing up and more respondents participating. The 2017 survey once again made headlines by telling a new story about radio’s generations. It has been highly quoted throughout radio as well as by outlets such as eMarketer and Marketing Charts.

In last year’s CMB4 Techsurvey, we had 30 radio stations and two networks participate, generating almost 11,000 responses. Our goal is to make this year’s 2018 survey bigger and better than ever. It’s important to emphasize that the success of this project depends on the inclusion of a wide range of stakeholder stations. The more diversity of stations and the larger the sample, the more impactful the results will be for your station.

We need your station’s commitment no later than Thursday, May 31st.

There will be a stakeholder webinar presentation with CMB in summer 2018 as we deep-dive into the Christian format by generation, gender and other important factors.

We will also be presenting results at Momentum 2018 in September in Orlando.

Each participating station will receive its local results, along with its Media Usage Pyramid (often displayed in hundreds of cubicles, offices, and air studios throughout the U.S. and Canada). This is information that every programmer and manager needs to develop smart strategies that can capitalize on the opportunities presented by new media and technology.

Research topics will include tracking traditional media usage (TV, radio), as well as the impact of social media (Facebook, Twitter, Pinterest, Snapchat, etc.). The goal is to help stations build their individual “Social Media Footprints” – the platforms most important to Christian radio audiences, and how to best connect with and engage with listeners in these important spaces.

We’ll delve into the two hottest topics – “smart speakers” (Alexa, Google Home, and Apple HomePod) and podcasting/on-demand programming, as well as taking a deep dive into gadgetry (the digital dashboard, smartphones, tablets, etc.). Additionally, the survey will explore station related activities – in-car listening and the impact of the “connected car,” the growth of streaming, and the rise of mobile apps.

We will include format and value specific questions to help programmers better learn about some of the key issues facing Christian radio and what listeners think and value. Jacobs Media is inviting participating programmers to submit questions for possible inclusion, thus providing even more actionable information for your stations from this survey. What are the big questions you have for your Christian radio station specifically? Feel free to send your submissions to Jacobs Media’s Research Director, Jason Hollins at

The Media Usage Pyramid (below) is a comprehensive way to understand some of the key findings of our studies. The Christian AC and CHR formats are contrasted in this graphic – one of the many ways in which we depict the data and help make it easy to understand and apply to your strategies.

Below are details about how stations, networks, and companies can participate in CMB Techsurvey 2018:

  • It will be fielded in early June 2018. We must have commitments for the survey no later than May 31, 2018. Jacobs Media handles all details of the study, and provides email copy and all technical aspects of participation. We will give you copy and a link that you email to your listeners – that’s it!
  • A small participation fee. We will survey your database (up to 700 completed interviews). You’ll receive your local market data, the total survey data, your format data, and your station’s media usage pyramid. You will also be able to participate in a participants-only webinar that reviews the key findings this Spring. Anyone from your station is eligible to attend. These rates are for CMB members and are identical to what we charge for our Public Radio Techsurvey and the all-format commercial study, and are the same as we charged last year. However, because this is a special survey, we are not allowing any stations to participate at no charge:


Market Size                                       Cost

Large Markets (1-40)                         $500
Smaller Markets 41+                          $400

The prices above are for CMB members only. Non-CMB members pay an additional $250 for the survey.

  • Networks: priced on an individual basis. Please contact us with questions.

Stations can register by clicking the button below to sign-up and fill it out for each radio station you would like to have participate. If you have a large number of stations (more than 5) you would like to register, please contact Lisa Riker directly via email ( or call her at 248-353-9030 for discount information.

We’re very excited about continuing to grow this annual survey specifically for Christian broadcasters. We look forward to working with you and analyzing the current digital space, as well as creating the opportunity to track these changes over time.

For more information, please contact Paul Jacobs at or Michelle Younkman at

Doug Erickson  •  @dougerickson1
Content Consultant, Erickson Media

Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults everyadult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. While you are in Nashville, you can hear one of his American clients, MIX 92.9! Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access.



John Frost  •  @JohnFrost3
Partner, Goodratings Strategic Services

John Frost has been a successful major market disc jockey and program director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky during his 40+ years broadcast career. In the last decade and a half, John has been involved in the dramatic growth of Contemporary Christian radio, bringing mainstream programming strategies and research principles to help grow and develop some of America’s most successful Christian music stations including Z88.3 in Orlando, Salem’s Fish stations in Los Angeles, Portland, and Atlanta, CRISTA’s Spirit stations in Austin and Seattle, and many more. CMB honored John in 2004 with the Scott Campbell industry achievement award. Radio and Records and Christian Radio Weekly have recognized John as one of the most influential people in the Christian music industry.



Justin Wise  •  @JustinWise
Founder/CEO, Think Digital

Justin Wise helps people share what matters most. As the Founder & CEO of Think Digital, Wise and his team help clients through online coaching programs and done-for-you digital marketing. He speaks on the topic of digital marketing strategy at national conferences such as the Digital Media Summit, CLA Internet & Ministry Technology Summit, and the Nonprofit Leadership Academy. Wise lives in Des Moines, IA (by choice), with his wife and three children.



Wally  •  @wallyshow
Morning Show Host, WAY-FM

Wally hosts mornings on the WAY-FM radio network. He’s been entertaining listeners for more than two decades with the belief that “Content is King”. Wally came to Christian radio as host of “Total Axxess” on WAY-FM in 2007. Since then, The Wally Show has grown to air during morning drive on the entire WAY-FM network, plus other affiliate stations across the country.



Louie Giglio  •  @louiegiglio
Pastor, Visionary Architect and Director of the Passion Movement

Louie Giglio is Pastor of Passion City Church in Atlanta, GA, and the Founder of Passion Conferences, a movement gathering collegiate-aged young people since 1997 in events across the US and around the globe. Most recently, Passion hosted over 40,000 people at Passion 2016 in Atlanta, GA and Houston, TX, uniting students in worship and prayer, and raising awareness for modern-day slavery. In 2008, Louie and his wife Shelley led the team that planted Passion City Church, a local community of faith with the DNA of the Passion movement. Their desire is to inspire this generation to live for what matters most.



Rick Dunham  •  @rjdunham
President & CEO, Dunham+Company and ShareMedia

Rick is a 38-year veteran in fundraising and organizational development for nonprofit organizations. After serving for 11 years in nonprofit management and fundraising leadership roles, Rick began his consulting career in 1989. In 2002 he founded Dunham+Company, which has become a global leader in providing fully integrated fundraising strategy for nonprofit organizations. Today, Dunham+Company serves over 50 organizations in the United States, Canada, United Kingdom, South Africa, and Australia, providing integrated fundraising and marketing strategies. Rick is the author of Secure: Discovering True Financial Freedom and If God Will Provide, Why Do We Have to Ask for Money? He has also been published and quoted in USA TodayDallas Morning NewsWashington Post and numerous other publications.



Ty McFarland & Sterling Tarrant
@TyMcFarland  •  @sterlingTKSBJ

Ty is the Program Director at KSBJ in Houston, and over the last 27 years, has enjoyed serving alongside the talented crews at WGTS in Washington, D.C., K-LOVE/Air1, and KTSY/KTFY in Boise/Twin Falls. He loves radio, and the opportunity to make a difference in a format that points people to the Lord. He admires creativity that connects to people’s hearts, for a good purpose. Ty is married to his high-school sweetheart, Tonya, and has a daughter, Audrey, 11, who is his favorite kid in the whole world.


Sterling Tarrant has been in Christian radio since 1988. He’s worked at stations in Indianapolis, Orlando, Rapid City, Colorado Springs, and Houston. From 1998 to 2008 he was the Senior Creative Producer in Broadcasting at Focus on the Family where he was in charge of all the Creative and Dramatic promos and radio spots. Sterling is a Certified Professional Commercial Copywriter from the Radio Advertising Bureau, a graduate of Roy Williams “Wizard of Ads” Academy, and winner of multiple awards. Sterling has also been a Program Director, Music Director, Special Projects Director, Account Executive, and an On-Air Personality, but his first love is production. He loves to create messages that connect to people’s hearts, and for decades he’s honed that craft. Since 2008 he’s been leading production at KSBJ in Houston.



Dan Young  •  @DanonSOSRadio 
SOS Radio Afternoon Show Host – Music & Creative Services Director

Dan Young is the Music and Creative Services Director for SOS Radio Network, based in Las Vegas. His 15-year radio career includes awards from CMB, NRB, and GMA. Edison Research named him one of their ’30 Under 30′ up-and-coming broadcasters in 2011. He started out in mainstream radio, but likes Christian radio better. Dan also serves as a host and coach for ShareMedia, and repeats toll-free phone numbers in his sleep.



Matt Stockman  •  @mattstockman 
Director of Programming, CRISTA Media (KCMS, KFMK, KWPZ, KCIS, Pure Music Radio, Sky Country Radio)

Matt has served as the Director of Programming for CRISTA Media for over 4 years, leading a team of talented communicators to create compelling radio, so that people who are lost might encounter Jesus. Matt and the CRISTA Media Programming team have recently been recognized with the CMB Major Market Radio Station Of The Year Award for 2016, for their efforts at SPIRIT 1053 in Seattle. Prior to joining CRISTA, Matt served on the mission field leading a Christian radio network in Barcelona, Spain, and with the Billy Graham Evangelistic Association in Western North Carolina. He’s most passionate about using his talents and experience in communication and development to help others (whether broadcasters, missionaries, or church leaders) connect in meaningful and authentic ways with the cities they’re called to serve.



Brant Hansen  •  @branthansen 
Storyteller, CURE International, Radio Host, & Author

Brant is the host of the creatively titled “Brant Hansen Show”, which is syndicated on more than 200 stations. He’s also an author for HarperCollins Christian Publishers. His second book is due out this fall: Blessed are the Misfits (Great News for Believers Who Are Introverts, Spiritual Strugglers, or Just Feel Like They’re Missing Something). He and his wife, Carolyn, live in Harrisburg, PA near the headquarters of CURE International.



Randy Lane  •  @TheRandyLaneCo 
Talent Coach, The Randy Lane Company

Randy’s radio career began as a DJ in college where he became fascinated with Top 40 morning legends Rick Dees and Scott Shannon. Alongside his on-air work, Randy has served as Program Director at KYSR/Los Angeles, WKQX/Chicago and WRQX/Washington, D.C. The Randy Lane Company was launched in 1996 and has directed radio and TV personalities including Ryan Seacrest, Jimmy Kimmel, Kidd Kraddick, Jamie & Danny Bonaduce, Billy Bush, Mancow, The Bert Show, Lex & Terry, Mark & Brian, Ace & TJ and scores of others in every format.



Lisa Williams  •  @godsradiogirl 
Host, Life with Lisa Williams

Early in 1990, Lisa was begging God to tell her why she is on the planet. After pounding on Heaven’s door for several weeks, she clearly heard “Christian Radio”. She has been pounding on PD’s doors ever since. God has allowed her to do radio from Missouri, Iowa, North Carolina, Florida, New Jersey, California, Indiana, and now in Colorado where she creates a daily syndicated show for Christian music stations. Privileged to have worked with extraordinary PDs and coaches, Lisa loves loving her listeners by being a human being alongside them. Podcasting, talent coaching, improv, and publicly speaking also fill her time. She’s Darin’s wife, JD & Jesse’s mom, and GodsRadioGirl. You can find her at



Mandy Young  •  @air1Mandy 
Middays, Air1 Network

The oldest of 6 kids, Mandy fell in love with radio at Cedarville University. After graduating in 2000 with a degree in Communications, an internship landed her a full time job at WJQK in Grand Rapids. She worked her way up from voicing commercials to the morning show…where she spent 5 years as co-host. In 2009 she became the morning show co-host for the Air1 Radio Network. 8 years later, she’s still at Air1, but now in mid-days…the dark circles under her eyes thank her for the shift change. Like most in radio, Mandy has a side gig. She started “Young Productions” in 2005 and has voice tracked for 15 stations, done voice work for radio dramas, tv and radio spots and 2 books. Spending time with her family is her favorite. Her husband Rod and kids Jack (15) Owen (13) and Mamie (4) provide her with love, laughs and a ton of show prep!



Lisa Barry  •  @labarry
Middays – 98.5 KTIS/Minneapolis and Spirit 105.9/Austin

Lisa Barry is the Midday radio host at 98.5 KTIS in Minneapolis/St. Paul and on Spirit 105.9 in Austin Texas.  She was worked with Eisabeth Elliot for 9 year as the announcer and copywriter for Gateway to Joy.  Lisa has a passion for radio education and inspiring the next generation of DJ’s.  She has bachelors degree in Communication with an emphasis in Broadcasting and has more than 30 years of experience in radio.   She lives in Minneapolis ‘where all the women are strong, all the men are good-looking, and all the children are above average’ (said Garrison Keillor).  She and her husband Ken have three daughters.


Beth Bacall

Beth’s been blessed with the opportunity to work as an on-air personality on many great radio and television stations for over three decades! She started on the air a few years before her now 26 year-old daughter was a glimmer in her heart. Minneapolis, Chicago, San Francisco, New York City, and Atlanta have welcomed her on amazing frequencies like KFRC, KYCY, Jammin 105 (WWPR), WKTU, Star 99.1 (WAWZ) and now The Fish Atlanta (WFSH), where Beth works afternoon drive. Beth molds her coaching strategies to fit each talent’s unique and special personality, knowing it’s a priviledge to be involved in their life.


Doug Erickson

Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9

Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver. 

You can learn more about Doug, his philosophy and his clients HERE.



Chuck Finney

Chuck Finney can’t remember a time in his life when radio wasn’t playing either in his head or on a nearby device. His dad was in radio in Cincinnati, so he began loving the whole enterprise as a little kid. Right out of college, he led a station team that began doing radio research.
He spent a lot of time in AC, News/Talk, Sports, Country and even classical radio—but came to Christian radio with Salem’s KLTY in Dallas where, as Program Director, he led a team that brought the station to record audience levels. He also served as National Program Director for Salem’s Fish CCM stations, and they won many awards, including NRB Music Station of the Year, the CMB Major Market Station of the Year and even the NAB Marconi Award for Religious Station of the Year.

Chuck has also served as Chairman of Christian Music Broadcasters and is currently on the Radio Committee of the NRB. Last year, he received the Scott Campbell Lifetime Achievement Award from Christian Music Broadcasters. He and his wife Lynda live in the Dallas-Ft. Worth area and have two wonderful daughters.



Alan Mason

Alan is known for his four decades of involvement in media and organizational leadership.   Currently President of EMF (K-LOVE and Air1), he’s also been a DJ, Program Director, Group Program Director, Vice President, and General Manager, Chief Operating Officer, co-founder of Goodratings Strategic Services and, of course, Change Agent.
Driven to help others succeed, he consulted some of the top radio stations in the nation in widely diverse formats in the areas of programming, marketing, research and leadership strategies.  He was on the forefront of emerging formats such as Smooth Jazz, 60’s Oldies, Adult Alternative, Jamin’ Oldies and Christian AC.
Alan is an active contributor to the industry and has presented at the National Association of Broadcasters, Radio & Records conferences, the Country Radio Seminar, the National Religious Broadcasters, Radio Ink conferences, the Gospel Music Association, and Christian Music Broadcasters, where he was on the board of directors for two years. He’s published in Radio & Records, Radio Ink, Christian Radio Weekly, All Access and has received several broadcasting awards.
Alan says his greatest achievements are his 49-year marriage to his wife Becki, and his two children, nine grandchildren, and four great-grandchildren. His passions include family, genealogy, travel, helping people think clearly about their strategy, tracking major social shifts impacting media and changing culture by helping people understand John 13:34, “A new command I give you: Love one another. As I have loved you, so you must love one another.” 



Gary Haugen  •  @garyhaugen

Gary Haugen is CEO and founder of International Justice Mission.

Before founding IJM in 1997, Gary was a human rights attorney for the U.S. Department of Justice, where he focused on crimes of police misconduct.  In 1994, he served as the Director of the United Nations’ investigation in the aftermath of the Rwandan genocide. In this role, he led an international team of lawyers, criminal prosecutors, law enforcement officers, and forensics experts to gather evidence that would eventually be used to bring the perpetrators of the genocide to justice. Gary received a B.A. in Social Studies from Harvard University, and a J.D. from the University of Chicago.

Gary has been recognized by the U.S. State Department as a Trafficking in Persons “Hero” – the highest honor given by the U.S. government for anti-slavery leadership. His work to protect the poor from violence has been featured by Foreign Affairs, The New York Times, the New Yorker, The Times of India, Forbes, U.S. News and World Report, the Guardian and National Public Radio, among many other outlets.  He is the author of several books, including Good News About Injustice (Intervarsity Press) and, most recently, The Locust Effect: Why the End of Poverty Requires the End of Violence (Oxford University Press)Gary was invited to share the themes of The Locust Effect at the annual TED Conference in a talk entitled: The hidden reason for poverty the world needs to address now.

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