CMB Industry Achievement Award

Presented to a Christian Broadcaster or associated professional for outstanding and long-term contributions to the growth of Christian Music Radio.

2018 Award Recipient

Paul Martin  •  President, Advocace

Past Winners

  • 2017 Bob Anthony
  • 2016 Chris Hauser
  • 2015 Chuck Finney
  • 2014 Frank Reed
  • 2013 Mike Novak
  • 2012 Dean O’Neal
  • 2011 Ben Birdsong
  • 2010 Bob Thornton
  • 2009 Grant Hubbard
  • 2008 Bob Augsburg
  • 2007 Alan Mason
  • 2006 Lloyd Parker
  • 2005 Jon Hull
  • 2004 John Frost
  • 2003 Jon Rivers
  • 2002 Wayne Pederson
  • 2001 Keith Whipple
  • 2000 Joe Battaglia
  • 1999 Brad Burkhart
  • 1998 Rob Gregory

Mike Couchman has spent most of his CCM career as an advocate for audiences who have yet to be reached by traditional Christian radio formats. Much of his focus has been on perfecting an approach today’s young, multicultural generations can love passionately. When he was 15, Mike’s professional career began at a mainstream Hip Hop station in his hometown, Lansing, MI. After his early years working in Detroit, Grand Rapids and Lansing at various Top 40 and Country stations, Mike jumped into Christian radio programming. WLGH/Lansing gave Mike his first shot at being a PD. From there, Mike served at WAYK/WAYG, an early CHR format leader based in Grand Rapids and Kalamazoo. WAYK received an R&R Station of the Year award in 2007. Mike then went on to the SOS Radio Network in Las Vegas followed by the WAY-FM Network and now currently at 99.1 JOY-FM and BOOST 101.9 in St. Louis, MO.

Mike collaborated with to create The Hot Chart, an invaluable resource at connecting the hotter side of CCM radio to each other and to the songs their format needs. He’s the recipient of multiple CMB awards for “Air Talent of the Year” and “Music Director of the Year”. Mike is also passionate about the future survival and success of Christian AC, while continuing his efforts to take CCM to a broader audience AC isn’t positioned to reach. He’d be the first to say anything significant that he’s been part of has only happened because of the awesome peers and leaders God has put in his life. Mike strives for a day where the innovation he and his peers have initiated turns into an “only God” success story.


For more than 30 years Kevin Krueger has made an impact on Christian radio and it’s listeners. From his early days as a young General Manager, he has had the ability to inspire those around him. In 1991 he took KGTS/Walla Walla, WA to number one with an all-student staff. He followed that up by building a broadcasting network, Positive Life Radio that continues to inspire people in the Inland Northwest with a message of hope.

Throughout his career it has been a priority to mentor and train university students in broadcast ministry. Training them in everything from on-air to engineering to the front office has resulted in a second wave of influence in communications leadership positions across the country.

After 25 years of growing the Positive Life Radio Network, Kevin accepted the invitation to lead WGTS in Washington D.C. after the death of then General Manager, John Konrad. In his five years at the helm of WGTS, he has led its growth in listeners, influence, staffing and revenue. He has formed partnerships with record companies, nonprofits, churches and local governments bringing everyone together to ​“Encourage everyone we encounter to take one step closer to Christ.”​ The full-time staff has doubled in size as has the ministries income, and average listenership is up more than 20-percent during his tenure. Kevin continues to cast a vision not only for growing the ministry of WGTS through connecting with listeners, but for growing Christian radio as a whole nationwide. He sees the effort in the Nation’s Capital as an opportunity to model and lead with a message of hope that ripples across the country.


With over 30 years of work in building Christian media, Paul Martin’s passion is bringing the saving knowledge of Jesus Christ to more and more people, especially through Christian radio. Paul helped grow KCFO-FM/Tulsa (an early full-time Christian music station) to acquire more audience and revenue.  He joined the start-up team of KLTY/Dallas-Ft. Worth – twice, before leading the radio sales division for Christian Broadcasting Network in Virginia Beach.  Paul returned to Dallas to start Salem Radio Representatives and, later, managed the Salem Radio Network—all in an effort so more people would grow in their faith.

Paul founded Advocace in 2003 to help fund listener-supported radio stations. Today, Advocace consultants train business development and donor development teams to grow income for radio stations, Christian colleges, rescue missions, social service agencies, K-12 Christian schools and others who take the Gospel to people.

The National Center for Stewardship and Generosity recognized Paul’s work with the 2018 Lifetime Stewardship Achievement Award.  Dr. Scott Preissler, Executive Director of the NCSG said, “Advocace, led by Paul Martin, is one of the most innovative consulting organizations in the country in our time.  I have personally benefitted by counsel from Paul and team over a decade.  Innovative, genuine and sincere are how I would describe the mind of Paul Martin, and he is a treasure available to Christian ministries across the United States.”


In the late 1970’s, Tim McDermott got his start in radio as the Music Director and On-Air Personality at one of the first CCM stations in the country, KCFO/Tulsa.

During his almost 50 year radio career, Tim has mentored stations across the US, Nigeria, Australia, England, Paraguay and Ecuador. Because of his vision for a mentoring program, he was personally honored by NRB with an award for his international work and was also named one of the “Top Influential People in Christian Radio”. Tim was one of the founders of CMB and became the first CMB Chairman. He has been an NRB Board Member and a GMA Board Member. He also served as National Christian Radio Seminars Chairman and an NRB Radio Committee Chairman.

In March of 2018, Tim wrapped up 27 years of serving as President and General Manger of KSBJ/Houston. Under Tim’s leadership at KSBJ, the audience grew from 119,000 to close to a million. Additionally, revenue grew from $500,000 to $19 million, and the staff also grew from 11 to over 85.


As K-LOVE and Air1’s Chief of Ministry Partnerships, David Pierce works with partners across the country to create unforgettable events that leave an impact felt coast to coast.

David began his career when legendary Program Director, Bill Young, gave him a shot at the top-rated KILT/Houston. That first experience allowed David to learn from amazingly talented people in the radio music business, setting him on a path at 17 that continues to this day. In addition to KILT, David was part of the original team that launched Eagle 97 in Dallas/Fort Worth in the early 80’s. Living the rock ’n’ roll lifestyle began to wear thin for David and God started to get his attention. Through a series of events only the Lord could orchestrate, David gave his heart to Christ while at Eagle 97. Shortly after that decision, God laid a passion on his heart to get involved in Christian radio. He then became a founding member and Program Director of KLTY when it was launched in Dallas. Within a year, the station rose from obscurity to the top five in ratings in Dallas.

In July 2018, David celebrates 27 years with K-LOVE and Air1 and has been an incredible asset both on the air and in the executive ranks. That original passion the Lord put on David’s heart has remained to this day. K-LOVE and Air1 have grown from only a few stations when David arrived in the early 90’s, to over 950 stations throughout the U.S. The connections and ministry opportunities that have developed along the way have been among the greatest blessings of his life.