Charlotte Social Media Momentum Summit – April 18

 

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THANK YOU to our close to 60 attendees that came out to Charlotte for our Social Media Momentum Summit!

 Our time at the Charlotte Motor Speedway on April 18 was PACKED with insight, tools and  focus on digital and social networking!  Leaders in the digital and social media world Zena Burns, Lori Lewis and Jacquelyn Bullerman spoke to our attendees and then led a Q&A discussion panel .  537069_641318169217398_799459678_n
Topics such as finding your way on emerging platforms with fans, making your traditional brand a true social media brand, day to day social networking and the ever-changing climate of social networking were presented and LOTS of notes were taken!  

 

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The afternoon concluded with breaking into groups to apply some of the ‘take-away’ into actual social media plans and strategies for 4 CCM stations!

 

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Our industry led panel got everyone discussing what they do and how to make social strategies work!  Great Q&A!!  BIG thanks to our panel leaders!

 

Our first ever ‘TWEETFEST’ was a hit as attendees tweeted it up and mentioned our sponsors and tagged #cmbsummit!  Carol Ellingson-Promotions Director from Z88.3 in Orlando won out the tweetfest and won an iPad mini!539729_641398662542682_507606501_n

 

Thursday night’s Social Media Momentum Summit concluded with the “Curb BBQ Party,”  held at the Curb Motorsports Museum!  Followed by an amazing night of  music by special guest artists: Natalie Grant and OBB!
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What people are saying!!

“Thank you. Thank you. Thank you….for all of your effort and hardwork putting together the event last week. I was bragging on y’all to the staff today. You have seriously brought the CMB brand to another level. I was so impressed with the speakers on social media, Jacquelyn, Zena & Lori were TOP NOTCH!! Such great takeaways from all 3 of them. And I loved, loved, loved Paul Martin. As a matter of fact, I’ve already emailed him to come and do the exact same thing for our staff.

Just want you to know that I appreciate you, and that your efforts and work are SEEN and FELT. It was also good for me to connect with the women in our industry. As I admitted to all of you, I’ve not been good at jumping in – and God reminded me on Thursday and Friday why it’s good to surround yourself with likeminded people striving for the same goals. Y’all are first in class, and I’m honored to call you colleagues.”

carmen brown
The Morning Cruise||Program Director
thejoyfm.com

THANK YOU TO OUR SPONSORS!
Sponsored in part by…

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THANK YOU TO OUR AMAZING SPEAKERS!

SPEAKERS & TOPICS:
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Zena Burns – VP Digital Programming Platforms / iheartradio

SESSION – “Radio: The Original Social Media”

At its core, radio has always been about community. But with the advances in technology over the last decade – even the last few years – radio brands that haven’t taken a hard look at how they’re interacting with their communities may be sticking their heads in the virtual sand. This panel will discuss the shift in audience engagement tactics and how you can ensure that your brands are staying relevant in the social age.  

CLICK HERE FOR BIO

 

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Lori Lewis – Digital & Social Media Strategist / Jacobs Media

SESSION – “Finding Your Way on Emerging Platforms”

Social is a critical part of brand building today and it goes beyond Facebook.  Not every social phenomenon will take off like Instagram and this is not about comparing platforms or handicapping what will be the next big thing.  It’s about building on the believability that your great traditional brand is also a true social brand.  Fans give you credit for recognizing where they are when you venture out with a new social platform such as Twitter’s new video app, Vine.  Lori will offer you steps to take to help you be present with your fans when “duty calls,” and how it’s all in your approach.  These simple steps can help you differentiate your brand from the competitors.  CLICK HERE FOR BIO

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Jacquelyn Bullerman – Digital Media Manager / Arbitron

SESSION:  “Social Media: Creating an Engaged Community”

Learn how to engage your faith-based social media community.  It takes more than daily updates to get your community to embrace your brand online.  Using the right tactics will help you achieve success.  Real-world examples will be used to illustrate how to best leverage your brand and social assets to create a meaningful online community.  This session will provide you with actionable concepts that you can apply at your station tomorrow.  CLICK HERE FOR BIO

Doug Erickson  •  @dougerickson1
Content Consultant, Erickson Media

Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults everyadult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. While you are in Nashville, you can hear one of his American clients, MIX 92.9! Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access.

 

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John Frost  •  @JohnFrost3
Partner, Goodratings Strategic Services

John Frost has been a successful major market disc jockey and program director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky during his 40+ years broadcast career. In the last decade and a half, John has been involved in the dramatic growth of Contemporary Christian radio, bringing mainstream programming strategies and research principles to help grow and develop some of America’s most successful Christian music stations including Z88.3 in Orlando, Salem’s Fish stations in Los Angeles, Portland, and Atlanta, CRISTA’s Spirit stations in Austin and Seattle, and many more. CMB honored John in 2004 with the Scott Campbell industry achievement award. Radio and Records and Christian Radio Weekly have recognized John as one of the most influential people in the Christian music industry.

 

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Justin Wise  •  @JustinWise
Founder/CEO, Think Digital

Justin Wise helps people share what matters most. As the Founder & CEO of Think Digital, Wise and his team help clients through online coaching programs and done-for-you digital marketing. He speaks on the topic of digital marketing strategy at national conferences such as the Digital Media Summit, CLA Internet & Ministry Technology Summit, and the Nonprofit Leadership Academy. Wise lives in Des Moines, IA (by choice), with his wife and three children.

 

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Wally  •  @wallyshow
Morning Show Host, WAY-FM

Wally hosts mornings on the WAY-FM radio network. He’s been entertaining listeners for more than two decades with the belief that “Content is King”. Wally came to Christian radio as host of “Total Axxess” on WAY-FM in 2007. Since then, The Wally Show has grown to air during morning drive on the entire WAY-FM network, plus other affiliate stations across the country.

 

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Louie Giglio  •  @louiegiglio
Pastor, Visionary Architect and Director of the Passion Movement

Louie Giglio is Pastor of Passion City Church in Atlanta, GA, and the Founder of Passion Conferences, a movement gathering collegiate-aged young people since 1997 in events across the US and around the globe. Most recently, Passion hosted over 40,000 people at Passion 2016 in Atlanta, GA and Houston, TX, uniting students in worship and prayer, and raising awareness for modern-day slavery. In 2008, Louie and his wife Shelley led the team that planted Passion City Church, a local community of faith with the DNA of the Passion movement. Their desire is to inspire this generation to live for what matters most.

 

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Rick Dunham  •  @rjdunham
President & CEO, Dunham+Company and ShareMedia

Rick is a 38-year veteran in fundraising and organizational development for nonprofit organizations. After serving for 11 years in nonprofit management and fundraising leadership roles, Rick began his consulting career in 1989. In 2002 he founded Dunham+Company, which has become a global leader in providing fully integrated fundraising strategy for nonprofit organizations. Today, Dunham+Company serves over 50 organizations in the United States, Canada, United Kingdom, South Africa, and Australia, providing integrated fundraising and marketing strategies. Rick is the author of Secure: Discovering True Financial Freedom and If God Will Provide, Why Do We Have to Ask for Money? He has also been published and quoted in USA TodayDallas Morning NewsWashington Post and numerous other publications.

 

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Ty McFarland & Sterling Tarrant
KSBJ
@TyMcFarland  •  @sterlingTKSBJ

Ty is the Program Director at KSBJ in Houston, and over the last 27 years, has enjoyed serving alongside the talented crews at WGTS in Washington, D.C., K-LOVE/Air1, and KTSY/KTFY in Boise/Twin Falls. He loves radio, and the opportunity to make a difference in a format that points people to the Lord. He admires creativity that connects to people’s hearts, for a good purpose. Ty is married to his high-school sweetheart, Tonya, and has a daughter, Audrey, 11, who is his favorite kid in the whole world.

 

Sterling Tarrant has been in Christian radio since 1988. He’s worked at stations in Indianapolis, Orlando, Rapid City, Colorado Springs, and Houston. From 1998 to 2008 he was the Senior Creative Producer in Broadcasting at Focus on the Family where he was in charge of all the Creative and Dramatic promos and radio spots. Sterling is a Certified Professional Commercial Copywriter from the Radio Advertising Bureau, a graduate of Roy Williams “Wizard of Ads” Academy, and winner of multiple awards. Sterling has also been a Program Director, Music Director, Special Projects Director, Account Executive, and an On-Air Personality, but his first love is production. He loves to create messages that connect to people’s hearts, and for decades he’s honed that craft. Since 2008 he’s been leading production at KSBJ in Houston.

 

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Dan Young  •  @DanonSOSRadio 
SOS Radio Afternoon Show Host – Music & Creative Services Director

Dan Young is the Music and Creative Services Director for SOS Radio Network, based in Las Vegas. His 15-year radio career includes awards from CMB, NRB, and GMA. Edison Research named him one of their ’30 Under 30′ up-and-coming broadcasters in 2011. He started out in mainstream radio, but likes Christian radio better. Dan also serves as a host and coach for ShareMedia, and repeats toll-free phone numbers in his sleep.

 

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Matt Stockman  •  @mattstockman 
Director of Programming, CRISTA Media (KCMS, KFMK, KWPZ, KCIS, Pure Music Radio, Sky Country Radio)

Matt has served as the Director of Programming for CRISTA Media for over 4 years, leading a team of talented communicators to create compelling radio, so that people who are lost might encounter Jesus. Matt and the CRISTA Media Programming team have recently been recognized with the CMB Major Market Radio Station Of The Year Award for 2016, for their efforts at SPIRIT 1053 in Seattle. Prior to joining CRISTA, Matt served on the mission field leading a Christian radio network in Barcelona, Spain, and with the Billy Graham Evangelistic Association in Western North Carolina. He’s most passionate about using his talents and experience in communication and development to help others (whether broadcasters, missionaries, or church leaders) connect in meaningful and authentic ways with the cities they’re called to serve.

 

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Brant Hansen  •  @branthansen 
Storyteller, CURE International, Radio Host, & Author

Brant is the host of the creatively titled “Brant Hansen Show”, which is syndicated on more than 200 stations. He’s also an author for HarperCollins Christian Publishers. His second book is due out this fall: Blessed are the Misfits (Great News for Believers Who Are Introverts, Spiritual Strugglers, or Just Feel Like They’re Missing Something). He and his wife, Carolyn, live in Harrisburg, PA near the headquarters of CURE International.

 

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Randy Lane  •  @TheRandyLaneCo 
Talent Coach, The Randy Lane Company

Randy’s radio career began as a DJ in college where he became fascinated with Top 40 morning legends Rick Dees and Scott Shannon. Alongside his on-air work, Randy has served as Program Director at KYSR/Los Angeles, WKQX/Chicago and WRQX/Washington, D.C. The Randy Lane Company was launched in 1996 and has directed radio and TV personalities including Ryan Seacrest, Jimmy Kimmel, Kidd Kraddick, Jamie & Danny Bonaduce, Billy Bush, Mancow, The Bert Show, Lex & Terry, Mark & Brian, Ace & TJ and scores of others in every format.

 

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Lisa Williams  •  @godsradiogirl 
Host, Life with Lisa Williams

Early in 1990, Lisa was begging God to tell her why she is on the planet. After pounding on Heaven’s door for several weeks, she clearly heard “Christian Radio”. She has been pounding on PD’s doors ever since. God has allowed her to do radio from Missouri, Iowa, North Carolina, Florida, New Jersey, California, Indiana, and now in Colorado where she creates a daily syndicated show for Christian music stations. Privileged to have worked with extraordinary PDs and coaches, Lisa loves loving her listeners by being a human being alongside them. Podcasting, talent coaching, improv, and publicly speaking also fill her time. She’s Darin’s wife, JD & Jesse’s mom, and GodsRadioGirl. You can find her at lifewithlisawilliams.com.

 

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Mandy Young  •  @air1Mandy 
Middays, Air1 Network

The oldest of 6 kids, Mandy fell in love with radio at Cedarville University. After graduating in 2000 with a degree in Communications, an internship landed her a full time job at WJQK in Grand Rapids. She worked her way up from voicing commercials to the morning show…where she spent 5 years as co-host. In 2009 she became the morning show co-host for the Air1 Radio Network. 8 years later, she’s still at Air1, but now in mid-days…the dark circles under her eyes thank her for the shift change. Like most in radio, Mandy has a side gig. She started “Young Productions” in 2005 and has voice tracked for 15 stations, done voice work for radio dramas, tv and radio spots and 2 books. Spending time with her family is her favorite. Her husband Rod and kids Jack (15) Owen (13) and Mamie (4) provide her with love, laughs and a ton of show prep!

 

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Lisa Barry  •  @labarry
Middays – 98.5 KTIS/Minneapolis and Spirit 105.9/Austin

Lisa Barry is the Midday radio host at 98.5 KTIS in Minneapolis/St. Paul and on Spirit 105.9 in Austin Texas.  She was worked with Eisabeth Elliot for 9 year as the announcer and copywriter for Gateway to Joy.  Lisa has a passion for radio education and inspiring the next generation of DJ’s.  She has bachelors degree in Communication with an emphasis in Broadcasting and has more than 30 years of experience in radio.   She lives in Minneapolis ‘where all the women are strong, all the men are good-looking, and all the children are above average’ (said Garrison Keillor).  She and her husband Ken have three daughters.

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