Breaking Through in the “TikTokification” of Social Media
When it comes to social media, the only thing we can count on is that the target will continue to move. With 62.3% of the world now on social media and
Facebook and X Have Changed the Rules, and Media Brands Must Adapt
Using 2015-2020’s social media strategy in 2024 isn’t going to produce results… Have you scrolled through your Facebook feed lately? If not, take thirty minutes today and do it. What you’ll
Comments on Podcasts Gives Creators and Listeners More Ways To Engage
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify their presence, creators
2029 The Future of Radio: How Data is Transforming Music Broadcasting
As we approach the end of the 2020s, the landscape of music broadcasting is undergoing a seismic shift. The rise of music streaming platforms has challenged traditional radio broadcasting, forcing
5 Strategies for Podcast Expansion in a Zero-Sum Audio World
Over the holiday week, Edison Research published a stat that as my friend Pierre Bouvard (Cumulus Media) might say, is a head snapper. Despite the surge in streaming services like
Dashboard “Mayhem” and Radio
Do you sometimes get the feeling at work that you're on a merry-go-round, putting out the same fires, dealing with the same issues and problems? When it comes to the
Community
A few months ago I was reading an article by TINT on the “State of Community Powered Marketing report - 2024 edition.” They conducted a survey of consumers and marketers
Audio Consumption is Changing
The digital audio landscape continues to evolve rapidly, driven by changing consumer habits and technological advancements. Now in its 30th year, Edison Research's "Infinite Dial 2023" report provides a comprehensive snapshot
3 Things to Consider When Updating Your Content Strategy
Are you stuck in a bit of a content rut? Consistently creating and distributing the same content you’ve been doing for years? Not sure if it’s still working as best
Crucial Changes in Email Marketing
As we step into 2024, Gmail and Yahoo are implementing crucial changes in their deliverability requirements (effective February 1), meaning they won’t deliver emails sent to mass audiences if these