Time To Redefine Radio Demos?
Dan Mason is currently a partner at Seventy Six Capital but radio remains in his DNA. The former head of CBS Radio says Nielsen should rethink how it carves up
The True Job Of Music Selection Today
Music is emotional. It makes you feel. If you are playing music on radio, you are using that music to create, entertain and maybe even move your audience. But we are
Onward Christian Radio!
Trends in the radio business can be so fleeting. For example, take formats. Ask most people which ones are on a roll this year, and you're likely to hear all
3 Ways To Improve Your Voice Tracking
Radio listeners think that radio DJs are consuming the radio station along with them. So, whether you’re live or pre-recorded you must capture the emotion of the moment. That means
The Top 5 Denominations Among CCM Listeners
“. . . gospel clarity is the antidote to the rampant confusion.” Dean Inserra, The Unsaved Christian/Reaching Cultural Christianity with the Gospel The 2023 Finney Media Why Listen?® Survey included almost 15,000
What it Means to be a Favorite Station
Katz surveyed 900 radio listeners from across the country earlier this year to take a deeper look at the human connection between radio fans and their favorite station. Listeners invest
20 Ways to Promote Your Radio Station
Promote your radio station to get more listeners, develop a brand, and build a loyal fan base. Remember the old saying “if you build it, they will come”? Unfortunately, this isn’t
The Real Truth About A.I., Expectations & Local Radio Now
What happens if radio lowers the expectation bar again with listeners? Nothing good. Over the last thirty years, major broadcast companies have purposefully cut corners and reduced workforce to reach magic
Sticker Shock
When was the last time you saw a bumper sticker on a car? Let me amend that. When was the last time you saw a radio station bumper sticker on
Before the School Bell Rings
CMB’s education partner, Liberty University, has provided some resources to share with your listeners for back to school. If you are interested in audio and social resources, including back to