Breaking Through in the “TikTokification” of Social Media
When it comes to social media, the only thing we can count on is that the target will continue to move. With 62.3% of the world now on social media and
The “Secret” to Successful Fundraising
What if you could unlock the secret to fundraising and it would eliminate all the guesswork on which strategies to use? You would think that after 43 years, hosting over 1,200
CMB Industry Shout-out – WMIT Team
"I would like to shout out the team at WMIT, including John Owens, who has embarked on a new adventure in fundraising over the past few years. The team looks
Revenue – it’s more than…
Revenue – it’s about more than keeping the lights on, the microphones hot, the air talent employed, and the music licenses paid. It’s about God… and what HE is doing
The Art and Science of Music Selection
I’m often asked how I select what songs we play or don’t play on J103. If you ask ten different Program/Music Directors, my assumption is that you would receive ten
CMB Industry Shout-out – Kevin & Amy
"Shout out to Kevin and Amy from ChristianFM. Like the brother and sister you always wanted, Kevin and Amy bring sincerity, humor, and personal stories that resonate deeply with their
The Top 5 Main Reasons CCM Listeners Listen
The Finney Media Why Listen?• Survey surveyed almost 15,000 respondents from three different formats: Music stations, Music and Teaching stations and Teaching stations and programs. The findings are fascinating! We presented
The More You Know…
I recently attended the Momentum Summits in Charlotte where topics included Digital and Future Of Radio. Radio and Records are both working to adjust to the quickly changing landscapes in
CMB Industry Shout-out – Marcy and Joe Rinehart
"My shoutout is to Marcy and Joe Rinehart at WNZR (Mount Vernon Nazarene University), who have poured into me for so many years and in so many ways I’ve lost
Facebook and X Have Changed the Rules, and Media Brands Must Adapt
Using 2015-2020’s social media strategy in 2024 isn’t going to produce results… Have you scrolled through your Facebook feed lately? If not, take thirty minutes today and do it. What you’ll